Topics in Physical Chemistry Essay Example | Topics and Well Written Essays - 3750 words

Topics in Physical Chemistry - Essay Example The understanding of chemical equilibrium has also advanced by different research studies thereby bringing new knowledge. Through exploration of different studies on the topic, this paper presents current study from peer reviewed journals and how research advance the studies in chemical equilibrium and its application. The use of computer simulations in the study of simple and long chain chemical reactions has also beenexplored. Finally, the paper explores the law of thermodynamics and how it applies to chemical equilibrium. Introduction Chemical reactions involve reactants and interacting under certain conditions to produce a product. It refers to the process of transforming a set of chemical compounds or substances to another or others with totally different identities. It involves the changes of the position of electrons with regards to formation or breaking of the bonds while the original elements always remain the same. Since there is no change in the original elements present, a chemical reaction can always be represented by an equation. Reagents or reactants are the initial substances that participate in a chemical reaction thus during a chemical reaction, there is always a change. This is because the new products exhibit different properties. New products may have differences with regard to physical, biological or chemical properties depending on the nature of chemical reaction. Chemical reaction equation must have the starting materials (reactants), conditions for reaction, intermediate products and finally the end products. However, there are certain chemical reactions that are very simple and do not need to pass through the intermediate product in order to get to the final product. In a chemical equation, we may have two different types of chemical reaction as well. Chemical reaction that takes place according to concentration and temperature at a specific rate is called non spontaneous while one that require no other conditions except thermal energy is known as spontaneous. This principle forms the basis of calculating the rate of reaction as well as managing it. In this respect, non spontaneous reaction is very slow and thus requires an additional energy or catalyst to increase its rate. Objective of the Study The objective of this study is to explore different literature and explore the current studies in chemical equilibrium. This paper aims at exploring studies in academic journals mainly focusing on equilibrium constant and its application in different industries. Chemical Reaction Chemical reactions can be well illustrated by chemical equations. Chemical equations consist of two or more reactants on the left side and the resultant products of that particular reaction on the right side. An arrow at the middle of the equation always represents the direction of reaction which can be either to the right or to the left depending on the conditions. It is therefore important to note that most chemical reactions are reversible r eactions. This is often represented by a double arrow which points on the both sides. The meaning of this is that products can also produce reactants depending on the concentrations and certain conditions. aA + bB cC + dD Irreversible reactions aA + bB cC + dD Reversible reactions The above equations shows the basic principle of a chemical reaction where A and B substances react to produce C and D substances. However, a, b, c and d

The Aspects of Pablo Picasso's Life Assignment Example | Topics and Well Written Essays - 500 words

The Aspects of Pablo Picasso's Life - Assignment Example The paper "The Aspects of Pablo Picasso's Life" gives a review of Pablo Picasso's life. It would not be an exaggeration to suggest that every person who is not even distantly connected to art has heard of Pablo Picasso. This paper will explore some of the aspects of his life. A Spanish painter, Pablo Picasso was one of the founders of the movement called Cubism. He was born on 25 October 1881 in Malaga, Spain and died at the age of 91 in Mougins, France. He did not have any physical, mental or emotional problems, exception for excessive passion for women. Speaking of his marriage, one should note that he was married twice: first time to Olga Khokhlova, a Russian ballerina, and second time to Jacqueline Roque. In spite of that fact he also had numerous affairs and children, for example from a seventeen year old girl named Marie-Thà ©rà ¨se Walter. The family of Picassos consisted of a father who was a curator in museum and a mother. Picasso struggled with different things in the cou rse of his life: he had numerous relationships, some of which he had to keep a secret; he opposed to different social as well as religious orders, fighting for his own vision of the world. As for his artistic legacy, one should note the following works: Les Demoiselles d'Avignon, The Weeping Woman and Guernica. They all laid a foundation of different movements which have influence the development of art for the centuries to come. Thus, there were different styles that Picasso used: there was some realism.

Destination Report & Presentation Research Paper

Destination Report & Presentation - Research Paper Example Leading on from here, the number of tourist sites and services that a person may have at disposal upon visiting a single country is so much. In some cases, the planning of tourism trips has become a problem for travelers when it comes to destination and services selection. It is from this point that the need for the use of information and community technology in making the situation easier becomes necessary. This paper therefore looks at the designing of a location based information delivery system that makes it possible for tourists to access information from various tourism locations and also exchange information to such locations to make the reception of tourism services easier. The researcher opines that this location based information delivery in tourism will serve a two-tier purpose of benefiting both the tourist as a service user and the tourism operators as service providers. More specifically, the destination to be used in this location based information delivery is Ottawa i n Canada, which is one of Canada’s four largest tourism metropolitan areas (O’Grady and O’Hare, 2002). ... In the first place, there is an element of client device that is built to host a web browser. A typical example of such a client device could be a mobile phone, a tablet computer or a laptop (Berger et al, 2007). There is also an element of customized web application server that makes it possible for users to receive and input web contents that meet the context of users. The essence of this element of the system architecture is to ensure that tourists visiting Ottawa have the freedom and will to make choices of selection based on user pre-defined preferences and options (Kjeldskov and Paay, 2005). What is more, it is expected that the system architecture for the location based information delivery system would encompass the presence of a universal description, discovery and integration (UDDI) service directory that focuses on the provision of tourist information services such as hotel accommodation finder services. Such UDDI services would ensure that the search for locations is siev ed and made much easier. More to the above, the presence of a context manager is also very important for the system architecture. This is because with such context manager, data that is input into the system can easier be stored for future retrieval and usage. Such data will be treated by the system as user dynamic context so that for all future searches these options will show up as user preferences, making it easier for future choices to be made. It is expected that some of the user dynamic contexts that will be considered by the system would include but not limited to location, wireless device features, identities, password, and data usage (Schernthanner and

WSJ Assignment Example | Topics and Well Written Essays - 500 words

WSJ - Assignment Example In certain cases, companies try to enjoy some sort of relaxation from the government when they ignore the legal regulations. The article provides evidence of few companies that fell under the scanner (Palazzolo, 2012). Companies often have to face penalties when caught under the Foreign Corrupt Practices Act. The problem of bribery has spread to every sort of industry. The article provides evidence on the diversity of the problem. The companies have to make arrangements for funds to conduct the investigations. The time requires for the companies to tighten up the control of subsidiaries. The companies have to face financial crunch as the expansion process suffers due to lack of funds. A major proportion of funds are channelized to conduct the investigations; the resultant being dwarf companies. The companies involve themselves in such type of investigations and handover the documents to the government with the hope they might be exempted from the penalties or will be charged with lighter penalties. The companies of the U.S. are leading on the list of companies under bribes case. To deal with the problem, companies will have to engage themselves in taking some appropriate measures. The anti-bribery policies of the organizations shall provide the guidance on the process of conducting the business in fair fashion. The anti corruption program compliance shall take into consideration the numerous reporting and certification controls on monitoring. The program can encompass a critical education component which can be web based, as well as in-person training. In order to raise the overall awareness, anti bribery audits can be conducted on a periodic basis. Such audits will detect the potential misconducts and any ignorance of the laws of corruption or the policies of the organization. The organization needs to assess all the business units for the associated risks in corruption. The audit can be

The effectiveness of the various corporate governance policies and Essay

The effectiveness of the various corporate governance policies and approaches in the USA and United Kingdom - Essay Example The paper tells that during the last two decades, the business world witnessed a number of corporate scandals like the bankruptcy of Allegheny, Enron, Tyco, Global Crossing, WorldCom, and others. The bankruptcy of Lehman Brothers fuelled up the global financial crisis of 2008-09. All these corporate scandals and bankruptcies have raised the importance of corporate governance. The ultimate victim of all these scandals and crisis are the stakeholders who lose a large sum of money invested in the companies involved in these scandals. The investors take their investment decisions based on the information disclosed by the companies. Therefore, any type of wrongdoing or incomplete disclosure can cost a lot to the investors. Thus with every financial crisis and corporate scandals the relevance of corporate has increased largely. Governance refers to governing someone with the help of some specified system, policies and principles. Thus, corporate governance is the principles, specified proc esses, policies, and systems used to govern a company. The principles of corporate governance acts as the guidelines used to control the activities of the company so that it can it can achieve its objectives and at the same time add value to the organisation in such a way so that the stakeholders can be benefited in long run. Thus, corporate governance helps the management to operate in such a way so that not only the shareholders but also the other investors, employees, customer and the society as a whole benefit from the actions of the company. (Centre for International Private Enterprise, 2002, p. 3-4). The basic premise behind the principles of corporate governance is to enable the organisation to conduct its activities with fairness, maintain transparency in its operations and transactions, disclose all the relevant information, comply with all the rules, regulations and laws, be responsible and accountable to all its stakeholders, and maintain the code of ethics while conducti ng its activities. Practice of ethical activities is an important part of the corporate governance. Good corporate governance enables the company to achieve investors’ confidence and achieve goodwill in the industry. Thus, corporate governance is not only important for the stakeholders but also for the company too (Thomson, 2009). The Organisation for Economic Co-operation and Development (OECD) describes corporate governance as a system through which companies and other business organisations can be controlled as well as directed. Corporate governance helps to setup a structure through specifying the responsibilities and the rights of the various members of the companies like the board of directors, employees, and shareholders. Corporate governance sets the rules, regulations and the processes of decision making regarding the activities of the company. The corporate governance helps the company in setting up the companies objectives and goals, as well as enabling the company assess its performance and helps in achieving them.

Coca cola marketing research Essay Example for Free

Coca cola marketing research Essay The Coca-Cola company was established back in 1886 and it is most famous of creating the soft drink Coca Cola. Based on a global brand study, Coca Cola was the world’s most valuable brand in 2011. Though, just like all those â€Å"old† and well developed brands, Coca Cola is facing aging problem, a disconnection with the younger generation and it seems like people are not picking up coca cola as a trendy drink and a sign of coolness anymore as there are so many other drinks available in the market nowaday. In order to make the brand’s image younger, Coca Cola started a campaign back in 2011 called â€Å"Share a Coke†, internally known as â€Å"Project Connect†. It is a worldwide campaign that started with their Australia team and in 2014 the campaign has finally reached Hong Kong. There are two objectives for this campaign, to get the attention of the younger generation and to make them feel like Coca Cola is still a trendy and cool thing to be talking about and another communication objective for the campaign is really just to have everyone to talk about Coca Cola again, both in the real and virtual world. As mentioned, Coca cola is trying to get collection with young people again and to make Coca Cola the cool thing to be talking about among people, so the target audience of the campaign is young adults focusing on demographic of 18 – 25 years old, who is health consumers, affluent and really is the current and future major stakeholders for the brand. In order to bring people together to â€Å"Share a Coke†, Coca Cola swapped out Coke’s classic label on bottles and cans with 200 of Hong Kong’s most popular nick names, like â€Å"Ã¥ ¥ ³Ã§Å¡â€¡ (queen), â€Å"Gag 王 (joke maker)†, †Buddy†, â€Å"ç ²â€°Ã§ µ ²(fans)†, â€Å"é â€Ã¤ º º(expert)†, â€Å"Ã¥ ¥ ³Ã§ ¥Å¾ (goddess)†, â€Å"ç” ·Ã§ ¥Å¾ (god)† or common names like â€Å"Yan†, â€Å"Wah†, â€Å"Lee†, â€Å"Fung† and â€Å"Ming† or phases like â€Å"miss you†, â€Å"love you†, â€Å"Oh Dear†, à ¢â‚¬Å"Cheer up† and â€Å"I’m yours† etc. This is one of the strategy that Coca Cola came out to bring together to talk about Coca Cola again, a new concept that Coke came up and wants to promote is â€Å"Shareability†. Coca Cola understands the best way to connect people is to have something they can share or even can send it as a gift to their friends and relatives. Moreover, If you can’t find a nick name, common names nor phases that best represent you or your love one? No worries, Coca Cola had created a web page for customers to go online and create a virtual bottle to share it on social media (e.x. facebook, Instagram and Twitter†¦etc) with their friends and family. Coca Cola would never missed a single person who is interested in â€Å"Share a Coke† out. In other countries, such as the U.S. and U.K., customers with less common names (or basically if you can’t find what you are looking for), they are able to get a mini can customized with their name on it at one of their pop up stops. Because of Hong Kong don’t have the similar promotion, people are starting to sell the service of helping people to order personalized cans and bottles in the U.K. This also helped Coca Cola Hong Kong to create the basic foundation of pull strategy as supply was super limited and it I very time consuming to mail the products from overseas to Hong Kong making the products very hard to get. Another advantage of the success of the â€Å"Share a Coke† campaign overseas is that it offered the Hong Kong campaign a word-of-mouth (WOM) communication and WOM plays an important role as a communications tool in modern marketing. As Kotler (2009) suggests that if an organization can develop a marketing program to harness and  accelerate the use of personal recommendation effectively, the more likely it will be that the marketing program will be successful. This also acted as a demand-created pull strategy, as overseas people were gifting that to people who are living in Hong Kong and Hong Kong people were soon demanding to see this unique style of Coca Cola cans in Hong Kong. As soon as people got hold with a can of the personalized Coca Cola, they will share it on Instagram to show people how cool they are. Indeed, in Hong Kong, before the official campaign launched, Coke partnered with Volkswagen and sent personalized Coke can in a fancy box to younger generation celebrities like Charlene Choi, Gillian Chung, Shiga Lin and PakHo Chau†¦etc. On the cover of that fancy white box, Coca Cola encouraged celebrities to create a post on Instagram with hashtag shoareacokehk and cocacolahk. This encouragement of sharing those â€Å"Share a coke† cans on Instagram or Facebook created another pull strategy which would eventually catching the suppliers’ attention to inquiry to Coca Cola about those unique cans as celebrities are always the focus point for people to follow where the trend is. After this massive breakthrough, â€Å"Share a coke† cans and bottles were then secretly (without any proper announcement† sent to convenience stores like 711, OK and  supermarket likes Wellcome and ParknShop. As soon as they were in stock, people started to treasure hunt to trying to â€Å"share a coke with their love one and to post it on social platforms†, mainly on Instagram and Facebook. *See below images as examples. In a situation like this, the push strategy will play its part in meeting the objectives for this campaign which is letting the supplier know the demand for this product which is created by celebrities influences, social media powers and later advertising. Finally persuading retailers to both stock the product and to actively promote the â€Å"Share a coke† cans to their customers and finally making the product more accessible. Ever since Coca Cola started to encourage people to â€Å"Share a coke†, people have been uploading Instagram and Facebook posts on a regular basis. This is a creative way to make use of the profile strategy as numerous posts will be updated on Instagram everyday automatically under hashtag shareacokehk and cocacolahk and keeping stakeholders/audiences up to date with campaign information and the official Coca Cola Instagram would also share people’s â€Å"Share a coke† moment. This tactic is cost effective for Coca Cola (saved money on hiring a spoke person as many celebrities have automatically became a â€Å"spoke person† the moment they shared their personalized Coca Cola), it created a free of charge profile strategy as fans or lay people will soon follow what celebrities are doing and share a coke with their name on social media platform. This â€Å"Share a Coke† wave has caught media’s attention as bloggers and magazines were reporting this. Therefore, at a later time, personalized cans were also sent to famous bloggers, magazine editors and particular for those who have a high number of followers/fan base on Instagram. In order to â€Å"officially† announce and position Coca Cola in the minds of consumers with a view to differentiation and to inform prospective customers about the â€Å"Share a Coke† campaign, Coca Cola then started to advertise on traditional platform. It aired a television commercial on one of the biggest television channels in Hong Kong-TVB, pointing out the various nickname that people can find to mix and match them. Advertising on national television offer mass coverage, flexible format and uses sight, movement and sound  which fit in with the young adult demographic as things like that will attract their attention. They have also created posters telling people to share a coke with their mom and dad to emphasize the objective of this campaign- shareability of the product, to make people talking about Coca Cola again. Coca Cola also rented several outdoors places at causeway bay (e.x. Sogo), creating a venting machine like billboard starting â€Å"Share a coke with the person next to you, Share Coca Cola, Share happiness† and putting all the available names on there for making potential customers aware of the offering. Advertising outdoor creates a good coverage as a support medium and as the location (Sogo, Causeway bay) is where all the young adults go, it creates a perfect interesting background for young adult to take a picture and share it on Instagram as it is not so easy to spot such a large scale Coca Cola machine in your daily life. *See below images as examples. Ogilvy Mather (the advertising agency behind all these) had also found Jonathan Mak (who editing the Apple logo in remembrance of Steve Jobs) to design a poster inspired by â€Å"Share a Coke† to advertise this campaign. You can see attached, to depict two hands sharing a Coke. This poster has served as something unique, young and trendy to matches with the target audience of the campaign. Evaluation of effectiveness: should be related to the campaign objectives and the particular tools chosen, e.g. advertising could be post-testing, tracking studies, likeability or enquiry tests. Particular market research techniques using qualitative or quantitative methods should be proposed, e.g. focus groups, surveys. A researcher quote in Wilson (2006: p.29) suggests that, â€Å"The proposal is the most important part of the whole research project†. Before we evaluate the effectiveness of the tools use, let me restate the objective of this campaign again, which is to reconnect with young adults and just have people talking about Coca Cola again. In order to evaluate whether or not the television commercial tool is effective or not, I would use likeability test  as to researching to what degree people enjoyed the advertisement and really feel like they have connect with the â€Å"Share a coke† campaign. I propose using quantitative research which is described by Wilson (2006) as a structured approach producing quantifiable data for statistical analysis, gathered from a population  sample or census. I propose that we will create a 5 questions questionnaire asking a combination of descriptive and casual questions like â€Å"What do you feel about Coca Cola‘s â€Å"Share a Coke† campaign†, â€Å"Have you watch the TV commercial about â€Å"Share a coke†Ã¢â‚¬ , â€Å"Would you consider drinking Coca Cola as a trendy thing after watching the commercial ?†, â€Å"How do you feel about the â€Å"Share a Coke† concept and do you think the commercial has stated what we are trying to offer?†, â€Å"have you shared a coke with anyone after watching the commercial†. I suggest using Facebook as the platform to pass on the questionnaire to random audience that is within the demographic that we are aiming at as it is the most convenient and cost effective way because on Facebook you can set your target audience age to your desired one. Two identical questionnaires should be sent out to the same group of people who are aged between 18-25 across the campaign period to see if the audience has any perception changes over time. We could also get from the data whether or not we are reaching the right target auidences and whether or not this advertisement is doing what we want it to do. The second tool that we are going to evaluate is Instagram as Coca Cola has created it’s own hashtag for the campaign #shareacokehk and #cocacolahk and as our target audience is young adults, Instagram has been a major communication tools for the demographic. Also, Coca Cola has been posting all updates on its official Instagram page and this should be where we get all the noises from as Coca Cola has posted on all it’s advertising communication tools to share it on Instagram. Morevoer, Coca Cola has emphasized shareability over this campaign so the effective use of Instagram is notwithstanding one of the most important evaluation to do. Using Observation research to collect quantitative data would be a good way to analysis the effectiveness of this heavily used tool. I suggest for a consecutive of 30 days, researchers to go through around 100 potential hashtags posting on Instagram, starting with the two official hashtags â€Å"shareacokehk†, â€Å"cocacolahk†, cokehk†, â€Å"ilovecoke†Ã‚  then following any potential hashtags such as phases on cans†¦etc. Researchers will record daily change rate of each hashtag search, we can then compare shareability of each hashtags. We can also record likes from each post and see which personalized cans/bottles grabs the most attention. From the evaluation of the effectiveness of Instagram, we can increase shareability of the campaign (as, again it’s one of the major goal to get people talking about Coca Cola again). With the quantitative data that we got from this research, we can perhaps add more hashtags that people are likely to use and also we could use those information to amend or add in names that are in popular demands to keep the idea fresh. We could also see whether or not we are hitting on our target audiences. In Conclusion, the â€Å"Share a Coke† campaign is a clever idea. It is further proof how something so simple can still create a lot of buzz on the internet and in social settings. This â€Å"Share a Coke† campaign has fully fulfilled Fill (2006)’s definition of marketing communications. â€Å"A management process through which an organization seeks to engage with its various audiences. To accomplish this, the organization develops, presents and evaluates a series of messages which it sends to and receives from its different audiences. The objective of this process is to position the organization and its offering in the minds of particular audiences and in doing so encourage the  development of relationships that are of mutual value.† Coca Cola has proven to us that with the right marketing communication tools, an aging brand can sure be made younger again and reconnect with the you nger generation. Have you â€Å"Share a Coke† with your loved one today? Reference http://www.coca-colajourney.com.au/stories/local-idea-goes-global-share-a-coke#TCCC http://www.sor9y.com/wp-content/uploads/2014/08/Screen-Shot-2014-08-24-at-2.06.38am.png http://www.milk.com.hk/content/coca-cola-share-coke-hong-kong-ed http://www.icoke.hk http://www.sor9y.com/2014/08/24/share-a-coke-name-combinations/ http://rudileung.com/tag/share-a-coke

Winter Dreams Essay Example for Free

Winter Dreams Essay Matthew Bruccoli wrote, â€Å"The four closing paragraphs of this story are distinguished by Fitzgerald’s complex explication of Dexter’s sense of mutability: he grieves for the loss of his capacity to grieve. † This statement is about the main character Dexter, in Scott Fitzgerald’s â€Å"Winter Dreams†. I agree that the last four paragraphs show a man whose dream does not turn out the way expects it. Dexter worked hard and in the end, the dream was gone, taken from him. The last line supports Bruccoli’s statement, â€Å" I cannot cry. I cannot care. That thing will come back no more. What Dexter is talking about is his dream or the classic â€Å"American Dream. † The main character of this story Dexter has a vision of success; he wants to pursue the American Dream, money, status, and class. While chasing his goals he wants to climb the latter of wealth and then marry beautiful Judy Jones. Little does Dexter know where this journey is going to take him, the American Dream is something that every person would like to someday reach, but what happens when you get the American Dream? Fitzgerald’s voice is clearly heard in this novel because he shows the parallels’ between Dexter’s â€Å"Winters Dream† and the American Dream. He presents this idea of idealism in a negative way, telling the reader the underlying opinion that the American Dream isn’t real and that all there is left after the glitz and glam are gone is a shuddering feel of emptiness. â€Å"Winter Dreams† is a short story that takes place over a time period of twenty years. The American Dream is something that came about in the mid-1900’s this is something that Dexter strives to have. He wants to be a part of the elite and when he graduates from a prestigious eastern college he becomes a partner in a laundry company. This makes Dexter very wealthy and successful and he realizes that he has two things that are important to American Character: confidence and hard work. He has always had the drive to succeed, even when he quit his job as a caddy his boss begged him â€Å"with tears in his eyes,† not to quit the job. He also exudes confidence when he quits because he knows that he can do better for himself. Also he wanted to be seen as equal not inferior to Judy Jones and he works very hard throughout this entire story to achieve that. Dexter Greens whole life, personal choices, and aspirations were dramatically influenced by the incredible power Judy had on him. His fatal attraction towards her is something that he can never quite shake until the end of this novel. Judy Jones represents all of the things that Dexter can’t have. She is unattainable, just as money, power and success are to a four-teen year old boy; four-teen was the age Judy and Dexter first met. At twenty three Dexter met Judy again in a golf country club, where they became sentimentally involved. Very soon in the story the reader realizes that Judys good looks and flirtatious behavior has the great power to conquer numerous men, including Dexter, making them absolutely powerless and blindly fall in love with her. Judy becomes the ammunition to Dexter’s American Dream she is the ultimate goal Dexter wants to achieve. When he finally catches her eye and they being to date, it doesn’t take long for Judy’s destructive character and shallowness to emerge. Dexter realizes that he is just something that she can play with and when she gets bored with one suitor she quickly throws them out and replaces them with a new one. Her ultimate concern is for her own desires and she doesn’t care about anyone she steps on along the way. Unfortunately for Dexter this destructive game causes nothing but hurt and disparaging sadness for him. Judy and Dexter are briefly engaged and during this time they both suffer a great deal of disillusionment and pain. . â€Å"Winter Dreams,† explores many themes that stand out, but the main theme that Fitzgerald addresses is by far the American Dream and its hollowness at the end of the road. This is a classic story of life lessons, love, and pursuing inner dreams and goals. The way that Fitzgerald uses Judy Jones to represent and entire lifestyle and goal of a character is genius. The American Dream is something that a person works towards and cannot reach by impatience it’s a goal that should be reached overtime, something that should not be allowed to take over your life. Because we are encouraged to chase our goals and follow our dreams, people get caught up in the dream and the illusion and don’t look towards the reality. Then you end up without the capability of grieving and miss the loss of even that. The last four paragraphs summarize all the aspirations Dexter had, lost. He said they had existed once but no longer do, and will never return again.