Analysis Poem ‘No Coward Soul Is Mine’

No Coward Soul Is Mine by Emily Bronte No coward soul is mine, No trembler in the worlds storm-troubled sphere: I see Heavens glories shine, And faith shines equal, arming me from fear. O God within my breast. Almighty, ever-present Deity! Life — that in me has rest, As I — Undying Life — have power in Thee! Vain are the thousand creeds That move mens hearts: unutterably vain; Worthless as withered weeds, Or idlest froth amid the boundless main, To waken doubt in one Holding so fast by Thine infinity; So surely anchored on The steadfast Rock of immortality. With wide-embracing love Thy Spirit animates eternal years,Pervades and broods above, Changes, sustains, dissolves, creates, and rears. Though earth and man were gone, And suns and universes ceased to be, And Thou wert left alone, Every existence would exist in Thee. There is not room for Death, Nor atom that his might could render void: Thou — Thou art Being and Breath, And what Thou art may never be d estroyed. Analysis Connotative words:First stanzaIn the second line, storm-troubled has negative connotative meaning. Denotative meaning from storm is an extreme weather condition with very strong wind, heavy rain, and lighting; and the denotative meaning of trouble s to cause someone to have a problems or difficulties. The word storm-troubled is a compound verb that has connotative meaning an activity of destroying something with the powerful energy or an activity that can cause a dangerous effect. In the fourth line, shines has positive connotative meaning. The denotative meaning from shines as verb is to send out or reflect light; the connotative meaning is to show something or looks like. Also in fourth line, the word arming has positive connotative meaning. The word arming comes from word arm and affix  ¬Ã¢â‚¬â€œing. Arming then has meaning as verb.The denotative meaning from arm is part of body which consist of two long parts of the upper body that fixed to the shoulders and have hands at the end. The connotative meaning from arming is to embrace or to hug someone, also to save or to make safety from something.Second stanzaIn the first line, the word breast has positive connotative meaning. The denotative meaning from breast is part of body, especially has relation with women. The connotative meaning from this word is deep inside of heart. In this line the poet wants to show that she really believes in God, so that she says that God in her breast or in her deep inside of her heart. Fourth Stanza In the fourth line, Rock has positive connotative meaning. The denotation meaning of rock is the dry solid part of the Earth’s surface; stone. The connotative meaning of Rock here is the faith, beliefs, or religion that people have to have.Seventh StanzaIn the third line, Being and Breath has positive connotative meanings. The denotative meaning of being is a person or thing that exists or the state of existing; and breath is the air that goes into and o ut of lungs. The connotative meaning of those words is the One who only has the being forever or the One who can give a life or soul for the creature.

Eia Case Study: a Comparison of Two Eia Reports

EIA Case Study: A comparison of two EIA reports| 1. Environmental Impact Assessment Report of Liantang / Heung Yuen Wai Boundary Control Point and Associated Works, Agreement No. CE 45/2008 (CE). 2. Environmental Impact Assessment Report of Shatin to Central Link– Mong Kok East to Hung Hom Section, Agreement No. NEX/2213| | | | | | | Contents 1. Introduction4 2. How are the Two Projects compared4 3. Description of the Case Studies5 3. 1 EIA Report 1: â€Å"Shatin to Central Link-Mong Kok East to Hung Hom Section†5 3. 1. 1 Project Background5 3. 1. Construction Involved5 3. 1. 3 Projects call for the assessment of EIAO5 3. 1. 4 Scope of the EIA study7 3. 1. 5 Conclusion of the EIA report after mitigation7 3. 2 EIA Report 2: â€Å"Liantang Heung Yuen Wai Boundary Control Point and Associated Works†7 3. 2. 1 Project Background7 3. 2. 2 Construction Involved7 3. 2. 3 Projects call for the assessment of EIAO8 3. 2. 4 Scope of the EIA study9 3. 2. 5 Conclusion of the E IA report after mitigation9 4. Comparison of the Case studies9 4. 1 Noise Impact Assessment9 4. 1. 1 General Review of the project9 . 1. 2 Environmental Legislation, Standards and Guidelines10 4. 1. 3 Description of environment, NSRs. 11 4. 1. 4 The Main Parts of Noise Impact Assessment11 4. 2Air Impact Assessment13 4. 2. 1 General Review of the project13 4. 2. 2 Procurement of relevant laws, regulations and pollutant emission standards14 4. 2. 3 Background air pollutants concentrations adopted in Projects15 4. 2. 4 Potential source of Impact and Assessment methodology16 4. 2. 5 Prediction Mitigation and Evaluation of Environmental Impact17 4. 3 Water Impact Assessment18 . 3. 1 General Review of the project18 4. 3. 2 Environmental Legislation, Standards and Guidelines18 4. 3. 3 Prediction and Evaluation of Impacts18 4. 3. 4 Water Quality Mitigation Measures19 5. What do the Case Studies Highlight from the Two EIA report20 5. 1 Public Participation in the Projects20 5. 2 3-D EIA21 6. Conclusion and future application of the Cases22 References23 1. Introduction The EIA have long-term existing in Hong Kong. After the 1979, the EIA entered into the â€Å"systematic application of an administrative system†.An EIA Bill, which would have allowed EIA to become a statutory requirement, was approved by the Government in 1997. After that, the EIA continuely developed rapidly in the next 15 years and became a fundamental and vital imperative part in every project as long as public and government would concern about. An EIA is a creative process addressing the diverse challenges of very different projects in often very different environments around the world. The objective of all the EIA is to control, contain, minimize, and even remove a development activity’s potential negative impacts on the environment.This report selects two EIA reports which were approved in the recent two years to make a comparison on their different technical approaches, methods, and assessment results so that to review the current development of EIA discipline. How the two projects are compared will be introduced first. The main content with respect of comparison on noise impact assessment, air impact assessment and water impact assessment follows. Subsequently, the report would like to mention some valuable elements discovery during the comparison.These messages will be organized in â€Å"What do the case studies highlight from the two report part†. Finally, the report ends up in a conclusion and some implication for the future EIA. 2. How are the Two Projects compared In this Case Study paper, an introduction to the whole EIA procedures (includes the characteristic of the projects, the traits for EIA focus on and scope of different disciplines of assessment, the relevant mitigation methods, etc) will be first displayed based on a combination review of Executive brief, the introduction part of the two reports and relevant Figures.The comprehensive compa rison of the noise impact assessment, Air impact assessment, water impact assessment and other impact assessment between the two projects follows. All the above mentioned comparisons will be in accordance with the criteria demonstrate in the EIAO-TM. Subsequently, valuable points discovered during the comparison between the EIA procedures in the two projects are presented. These comprise theâ€Å"What do the case studies highlight about the two EIA reports† phase. Finally, the conclusion on the case studies and some recommendations for the envisioned EIA report are provided.Theâ€Å"Comparison of the case studies†is the main part of the case study report. A quick review on the courseware of CSE 508 environmental impact assessment will be prior to the commencement of the comparison. By doing this, a piece of general procedures for EIA studies which include a. Identity b. Description c. Procurement d. Condition of Prediction activities e. Assessment f. Mitigations, etc a re formed to analyze the two reports, all the information provide in the EIA reports will be rearranged into the above categories for a more clear comparison, regardless of the original presentation form of each report.Compare scenarios of construction phase and operation phase separately is also requisite in the report. Public participation is involved in both the two projects, the report also review them and comment on the different achievements public had made. Apart from this, having noticed the excellent contribution of 3-D model in the EIA, the report also introduces the effect of 3D EIA in the Liantang project. These two elements are of application value. 3. Description of the Case Studies 3. 1 EIA Report 1: â€Å"Shatin to Central Link-Mong Kok East to Hung Hom Section† 3. 1. 1 Project BackgroundThe project is known as SCL – Mong Kok East to Hung Hom Section [SCL (MKK-HUH)]. The realignment work for the existing EAL tracks from the tunnel portal near Oi Man Est ate (portal 1A) to the proposed North Ventilation Building, Plant Rooms and Emergency Access (NOV) 1 in Hung Hom. It is approximately 1. 2km long from the tunnel portal near Oi Man Estate (portal 1A) to the proposed NOV in Hung Hom. The project area is land-based only with neither marine works nor use of sea-water cooling system. The primary construction phase elements displayed in Table 1 and 2 below. 3. 1. 2 Construction InvolvedSections| Key Construction Items| Portal 1A (the most northern part of the project boundary) to North of Hung Hom Station (HUH)| †¢ Construction of a branch of track (with a trough and tunnel toward Chatham Road Interchange)†¢ Construction Works Area above ground, e. g. Associated slope works at Oi Sen Path†¢ Construction of Noise Mitigation Measures at Portal 1A†¢ Realignment of Cheong Wan Road| North of HUH to Hung Hom NOV| †¢ Construction of the approach tunnel†¢ Construction of new platforms (at the existing HUH)†¢ Co nstruction of ventilation shafts at north and south of HUH†¢ Construction works areas above ground, eg.Cooling Tower†¢ Operation of one barging point with two loading ramps at Hung Hom Freight Pier (It will be constructed by Kwun Tong Line Extension (KTE) before commencement of the construction of the Project| Table 1 Construction Phase Elements 3. 1. 3 Projects call for the assessment of EIAO The Project together with some associated works would cover three designated project (DP) elements as specified under the Environmental Impact Assessment Ordinance (EIAO) (Cap. 499) as identified below: Item DP1: A railway and its associated stations under A. in Schedule 2 Part 1, i. e. Railway from Portal 1A to the new NOV and the HUH; Item DP2: A railway tunnel more than 800m in length between portals under A. 7 in Schedule 2 Part 1, i. e. from Chatham Road Interchange to the new NOV; and Item DP3: A road which is an expressway, trunk road, primary distributor road or district dist ributor road including new roads, and major extensions or improvements to existing road under A. 1 in Schedule 2 Part 1, i. e. Realignment of existing Cheong Wan Road which is a district distributor. the shifted alignment is shown in Appendix 1. 3) Apart from the above DP Elements, the following minor modification works would be conducted at the nearby siding and good cards which are currently designated project exempted under Section 9(2) of the EIAO: A railway siding, depot, maintenance workshop, marshalling yard or goods yard under A. 4 in Schedule 2 Part 1; i. e. Ho Man Tin siding. Based on the latest information, there will be neither change in frequency nor function of the sidings.Three existing tracks will be reduced to one track with a spur track approaching the Hong Kong Polytechnic University Phase 8 (HKPU Phase 8) area and the number of crossing will be reduced (see Appendix 1. 4). A railway siding, depot, maintenance workshop, marshalling yard or goods yard under A. 4 in Schedule 2 Part 1; Mong Kok Freight Terminal at MKK. Based on the latest information, there will be no change in function of the terminal. MKK will be slightly modified for additional work area of buildings and facilities of the existing terminal. There will be neither modification nor addition to the existing three rail tracks (see Appendix 1. ). Section| Key Operational Items – Before Yr 2020 (Using existing East Rail Line tracks and station) | Key Operational Items – After Yr 2020 (after the completion of the whole SCL) | Portal 1A to north of HUH | †¢ Using existing MLR/SP 1900 trains †¢ Using existing ballast tracks (above ground) †¢ Freight train operations to cease †¢ Infrequent Intercity and maintenance locomotive movements, same as the prevailing condition †¢ Alignment of Ho Man Tin Siding slightly revised | †¢ Using new 9-car trains of SP 1900, or equivalent †¢ Using slab tracks at tunnel near Carmel Secondary School †¢ Using new HUH latform †¢ Freight train operations to cease †¢ Infrequent Intercity and maintenance locomotive movements, same as the prevailing condition †¢ Alignment of Ho Man Tin Siding slightly revised | North of HUH to Hung Hom NOV | †¢ Using existing MLR/SP 1900 trains †¢ Using existing ballast track (above ground) †¢ Using existing EAL platform †¢ Freight train operations to cease †¢ Infrequent Intercity movement, same as the prevailing condition †¢ Realigned Cheong Wan Road †¢ New Exhaust/Intakes at HUH in operation (since Yr 2018) | †¢ Using new 9-car trains of SP 1900, or equivalent †¢ Using new slab tracks (most are underground) †¢ Using new platform †¢ Freight train operations to cease †¢ Infrequent Intercity movement, same as the prevailing condition †¢ Realigned Cheong Wan Road | Table 2 Operational Phase Elements 3. 1. 4 Scope of the EIA studyIn accordance with the EIA Study Brief and the EIAO-TM guidelines, the EIA has been conducted in the fields include Landscape and Visual Impacts, Air Quality, Airborne Noise Impact, Ground-borne Noise Impact, Water Quality Impact, Waste Management Implications and Land Contamination. 3. 1. 5 Conclusion of the EIA report after mitigation Overall, the EIA Study has concluded that the Project is environmentally acceptable in compliance with environmental legislation and standards and provides substantive societal benefits. With the implementation of environmental control measures during construction and operation of the Project, the individual impacts are minimized and there would be no adverse residual impacts from the project. 3. 2 EIA Report 2: â€Å"Liantang Heung Yuen Wai Boundary Control Point and Associated Works† 3. 2. 1 Project BackgroundIt is anticipated that the volume of cross-boundary traffic will continue to increase with the closer ties of Hong Kong-Shenzhen and the completion of the planned Eastern Corridor in Shenzhen, Consider to this, the Liantang Heung Yuen Wai Boundary Control Point was designed to meet the future traffic demand and re-distribute cross-boundary traffic amongst the crossings in the east. 3. 2. 2 Construction Involved The Project consists of two main components, construction of a BCP; and construction of a connecting road alignment. The connecting road alignment consists of six main sections: 1. Lin Ma Hang to Frontier Closed Area (FCA) Boundary – this section comprises at-grade and viaducts and includes the improvement works at Lin Ma Hang Road; 2.Ping Yeung to Wo Keng Shan – this section stretches from the Frontier Closed Area Boundary to the tunnel portal at Cheung Shan and comprises at-grade and viaducts including an interchange at Ping Yeung; 3. North Tunnel – this section comprises the tunnel segment at Cheung Shan and includes a ventilation building at the portals on either end of the tunnel; 4. Sha Tau Kok Road – this section stre tches from the tunnel portal at Wo Keng Shan to the tunnel portal south of Loi Tung and comprises at-grade and viaducts including an interchange at Sha Tau Kok and an administration building; 5. South Tunnel – this section comprises a tunnel segment that stretches from Loi Tung to Fanling and includes a ventilation building at the portals on either end of the tunnel as well as a ventilation building in the middle of the tunnel near Lau Shui Heung; 6.Fanling – this section comprises the at-grade, viaducts and interchange connection to the existing Fanling Highway. The construction of the project are concluded in the following Table 3 Table 3 Construction invovled the Liantang project 3. 2. 3 Projects call for the assessment of EIAO (i) Site formation for the construction of a BCP building in the area of Chuk Yuen Village; (ii) Drainage facilities discharging into the Shenzhen River associated with the BCP; (iii) cargo processing facilities including processing kiosks fo r clearance of goods vehicles, vehicle holding areas, customs inspection platforms, cargo examination buildings, X-ray building, weigh stations etc. (iv) Passenger related facilities including processing kiosks and examination facilities for private cars and coaches, passenger clearance building and halls, etc. ; (v) Accommodation for and facilities of the Government departments providing services in connection with the BCP; (vi) Provision of transport related facilities inside the BCP including public transport interchange, and transport drop-off and pick-up areas; (vii) Other peripheral structures and supporting facilities such as bridges across Shenzhen River, border road and fences, water supply system, utilities, culvert, drainage and sewerage etc. ; (viii) Construction of a dual two-lane trunk road with traffic control and surveillance system connecting the BCP with Fanling Highway adjacent to Wo Hop Shek – which comprises approximately 5. km of viaduct and/or at grade sections, and two tunnel sections totalling 5. 7 km in length, tunnel administration building and tunnel ventilation system; (Ix) Associated diversion / modification works at Lin Ma Hang Road to cope with the BCP development; (x) Associated environmental mitigation measures, landscaping works, drainage/ sewerage, waterworks, utilities and traffic engineering works; and (xi) Collection, treatment and disposal of sewage generated from the BCP via provision of an on-site sewage treatment facility to a tertiary level with proposed Membrane Bioreactor (MBR) treatment and effluent reuse. The Project is classified as Designated Projects (DPs) based on items A. 1 and F. in Part 1 of Schedule 2 of the EIA Ordinance: A dual two-lane trunk road connecting the BCP with Tolo/Fanling Highway – about 5. 3km on viaduct or at grade and 5. 7km in tunnels (item A. 1); and Reuse of treated sewage effluent from a tertiary treatment plant for irrigation at the BCP (item F. 4. ). 3. 2. 4 Scope of t he EIA study In accordance with the EIA Study Brief and the EIAO-TM guidelines, the EIA has been conducted in the fields include Air Quality, Noise Impact, Water Quality Impact, Water Quality, Waste Management Implications, Land Contamination, Ecology, Fisheries, Landscape, Visual and Glare, Cultural Heritage. The discovered assessment points have been concluded in Appendix 1. The relevant mitigation measures list in Appendix 2. 3. 2. Conclusion of the EIA report after mitigation Based on the results of the assessments, the EIA study concludes that the Project would be environmentally acceptable and in compliance with the environmental legislation and standards. With the implementation of the recommended environmental mitigation measures, no significant adverse residual impacts from the Project are anticipated. A comprehensive environmental monitoring and audit programme should be implemented to check the implementation of mitigation measures and environmental compliance. 4. Compari son of the Case studies 4. 1 Noise Impact Assessment 4. 1. 1 General Review of the projectThe follows Table 4 demonstrates a general condition of two projects in noise impact assessment: Table 4 Noise impact assessment of two projects It is worth mentioned that in the Liantang project, it anticipates the predicted operation noise level in the next 30 years which the SCL project does not include due to their operation noise stem from electric rails but not cars. 4. 1. 2 Environmental Legislation, Standards and Guidelines The regulations adopt in the SCL and Liantang projects, as shows in Table 5, the NCO and EIAO-TM play dominant role in restrict the standards. IND-TM is also applied into both the Construction phase and operation phase for the airborne and ground borne noise impact assessment in the two projects.For a better control of air quality assessment during the construction phase, both the SCL and Liantang introduce DA-TM and GW-TM as their guideline. The SCL project also int roduced the PP-TM to Construction phase and HKPSG to Operation phase, respectively. Table 5 Standards used in two projects 4. 1. 3 Description of environment, NSRs. Background noise In the SCL project, noise measurements have been conducted from January to April 2009 to identify the prevailing noise levels, ss observed during the measurements, existing noise was dominated by traffic noise from major roads. Railway noise from the East Rail Line was also audible at some locations.However, there was no information offered in the report on the assessment methodology for the background noise. The Liantang Project, Noise surveys were carried out from November 2009 to April 2010 to investigate the background noise condition of the surrounding environment and the Project Area. The method to measure the background noise as follows: During each measurement, the sound level meter was checked using an acoustic calibrator generating a sound pressure level of 94dB(A) at 1kHz immediately before an d after the noise measurement. The measurements were accepted as valid only if the calibration levels before and after the noise measurement were agreed to within 1. 0dB(A).Moreover, the sound level meters and acoustic calibrators are calibrated in accredited laboratories yearly to ensure reliable performance. Noise Sensitive Receivers As the SCL project is located at the urban area, while the Liantang project build at the remote places, the different categories of potential NSRs account for the proportion differently in the total discovered. The selected NSRs in SCL were assigned to Residential, Commercial as well as Educational places. Whereas the eligible NSRs in the Liantang project belonged to Residential, agricultural places as well as green belt due to several villages nearby. 4. 1. 4 The Main Parts of Noise Impact AssessmentThe main parts of Noise Impact Assessment include: ?. Potential sources of Impact, ?. Assessment methodology ?. Evaluation of Impact ?. Mitigation measur es ?. Evaluation of Residual Impact ?. Evaluation of Cumulative impact (if possible) The SCL report introduced these procedures one by one, whereas the Liantang report, in accordance with the different nature of various noises, separately interpreted the content of the procedures in construction phase, operation phase and fixed plant noise. 4. 1. 4. 1 Assessment Methodology Both the SCL and Liantang project faced noise during Construction phase, stem from the PME for various construction activities.For the Operation phase, the SCL and Liantang projects suffered from railway noise and traffic noise, respectively. Construction phase Both the two project made use of the GW-TM, and regarded the BS 5228 Part1: 2009 as a complement for sound power level (SWL). The function as follow: SPL = SWL – DC + FC (1) where Sound Pressure Levels, SPL in dB(A) Sound Power Levels, SWL in dB(A) Distance Attenuation, DC in dB(A) = 20 ·log(D)+8 (where D is the distance between NSRs and noise sou rce in meters) Facade Correction, FC in dB(A) = 3dB(A) For assessing the Groundborne Noise, the SCL and Liantang project adopted different function (Table 6) Groundborne Assessment methods| SCL| Liantang|Function| Lp = Lv,rms + Cdist + Cdamping + Cbuilding + Cfloor + Cnoise + Cmulti + Ccum†| LA = Lv,rms + C dist + C damping + BCF + BVR + CTN + C cum| Interpretation| Lv,rms: Reference Vibration Source, Cbuilding: Coupling Loss into Building Structures,Cfloor: Coupling Loss per Floor Cnoise: Conversion from Floor Vibration to Noise Levels, Cmulti: Multiply Source Factor Ccum: Cumulative Effect. | LA: A-weighted Ground-borne noise level at NSR, ref: 20 ? -PascalC dist: Distance attenuationC damping: Soil damping loss across the geological mediaLv,rms :Vibration velocity (in RMS) of a PME at a reference distanceBCF: Vibration coupling loss factor between the soil and the foundation, relative levelBVR: Building vibration reduction or amplification within a structure from the founda tion to the occupied areas, relative levelCTN: Conversion from floor and wall vibration to noise, 10-8 m/s or 10-6 in/s to 20 ? PascalC cum: Cumulative noise impact from concurrent projects| Analyze the different: The principles of two functions are the same, except the Liantang one introduce the Building Vibration Response (BVR) to influence the function due to the consideration that Since ground-borne vibration level will be the highest on the lower level of a building, a conservative building structure attenuation factor of 2dB per octave band. | Table 6 Different methods used in air impact assessment Operation phase The source of noise during the operation phase in the SCL and Liantang projects are railway noise and traffic noise respectively. Because of this, different functions for calculating the airborne and groundborne noise have been separately adopted in the assessment procedure.It is worth to mention that the assessment methodology used in Liantang project, which build u p 4 models (include 1) a comparing the noise level with and without project, 2) a comparing between unmitigated and mitigated, 3) an assessment on effectiveness and adequacy of noise mitigation measure and 4) an assessment on noise level of NSRs to testify the effect of the Noise impact) to decompose and ensure the effect, ensure the noise criteria have been effectively obeyed and the mitigation measures implemented efficiently. 4. 1. 4. 2 Mitigation Measures Construction phase: During the construction phase, both the projects adopted the following methods to reduce noise: good site practice to limit noise emissions at source; selection of quieter plant; use of movable noise barrier; use of noise enclosure/ acoustic shed; and use of noise insulating fabric. Subtle difference when they make use of each of these measures: For the Good sit practice, the SCL project mentioned one more strategy than the Liantang project: Silencers or mufflers on construction equipment should be utilized and should be properly maintained during the construction program.It emphasis the important role of Silencers and mufflers, with this announcement, the practice work will pay attention to the maintenance of the silencers device. In the Use of Movable Noise Barrier part, except demonstrate the effectiveness of this equipment in reducing the noise, the SCL and Liantang projects also regulated the material quality of the noise barrier (14 kg/m2 and 7 kg/m2, respectively. ). This regulation is important, as various materials for noise barriers perform differently in prevent the noise, only a defined material quality can ensure the effect of noise reduction is really achieved. Temporary hoardings was also applied in used in the SCL project, it was 2. 4 meters high. Operation phase | SCL| Liantang|Source of Noise | Railway Noise| Traffic Noise| Mitigation Measures| ? 150m long natural ventilated absorptive noise enclosure| Low noise road surfacing (LNRS);Noise barrier/enclosure| 4. 2. 5 C onclusion What should be highlighted here is the mitigation method of Low noise road surfacing during operation phase for the Liantang project, which is an effective way to reduce the noise caused by traffic. The source of traffic noise mainly stem from the fraction between the tiers and road surface and engine noise. Consider to this, efficient low noise road surfacing can reduce the traffic noise at the born phase. Furthermore, several new materials for low noise road surfacing (rubber road, etc. are available currently, it is reasonable to anticipate the development of effective way to reduce traffic noise will lie on the new materials for pavement. 4. 2Air Impact Assessment 4. 2. 1 General Review of the project SCL Construction: 1. Sources of the air contaminants: mainly be related to construction dust from excavation, spoil removal, wind erosion as well as material handling at the barging point 2. ASR: 14 representatives within 500m from the project alignment. 3. Air quality of unmitigated scenario: the predicted cumulative maximum hourly, daily, and annual average TSP at most ASR would exceed the criteria stipulate in EIAO-TM and AQO. 4.Mitigation measures: 1) watering on active works areas, exposed areas and paved haul roads 2) enclosing the unloading process at barging point, etc 5. Air quality of mitigated scenario: The hourly, daily and annual TSP in all ASRs would comply with the EIAO-TM hourly (500? g/m3)and AQO daily and annual TSP criteria. (260? g/m3 and 80? g/m3m3) Operation: 1. As the train will be electrically operated, air quality impact is therefore not anticipated during operational phase. 2. Exhausts for general ventilation and smoke extraction facilities will also be carefully positioned Liantang / Heung Yuen Wai Boundary Control Point and Associated Works Construction: 1.Source s of the air contaminants: The main construction activities that would contribute to construction dust impacts include excavation/earth works, road works, slope works, site formation and construction of superstructures such as the buildings within the BCP and the tunnel ventilation buildings. 2. ASR: A total of 46 air sensitive receivers (ASRs) were identified for the construction phase assessment. 3. Air quality of unmitigated scenario: 20 ASRs that would potentially be subjected to exceedance of hourly TSP criterion. 4 ASRs would potentially be subjected to exceedance of daily TSP criterion. No ASRs will exceed the annual criterion. 4. Mitigation measures: 1) water spraying of up to 8times per day for active construction areas; 2) 80% of stockpiling area with impervious sheeting; 3) Limit the speed of construction of vehicles to 10km/hour; 4) pave all haul road within the site 5.Air quality of mitigated scenario: The hourly, daily and annual TSP in all ASRs would comply with the EIAO-TM hourly (500? g/m3)and AQO daily and annual TSP criteria. (260? g/m3 and 80? g/m3m3) Operation: 1. Source s of the air contaminants: vehicular emissions fr om the open roads, ventilation shafts, mid-ventilation building in Hong Kong, kiosks, loading and unloading areas and public transport interchange (PTI) of the BCPs on both Hong Kong side and Shenzhen side and the on-site sewage treatment works at the BCP Key air pollutants: NO2 and RSP 2. ASRs: 49ASRs were found 3. Air quality of unmitigated scenario: The results of the operational phase ir quality assessment showed that the predicted hourly, daily and annual NO2 levels as well as the daily and annual RSP concentrations at all 49 ASRs were in compliance with the corresponding AQOs (300 ? g/m3, 150 ? g/m3 and 80 ? g/m3 for NO2 and 180? g/m3 and 55 ? g/m3 for RSP, respectively) 4. Mitigation measures: For the on-site sewage treatment works at the BCP, total containment of sewage channels and provision of deodorization facilities will be implemented. 5. Air quality of mitigated scenario: The nearest ASRs are at least 490m away from the sewage treatment works, it is anticipated that th ere would not be significant odors impact on the nearby ASRs. 4. 2. Procurement of relevant laws, regulations and pollutant emission standards Both of the SCL and the Liantang project completed the EIA report based on the guideline and air quality assessment that are stipulated in EIAO-TM, in which the maximum allowable concentrations over specific periods for typical pollutants should be met. Some specific requirements on air quality assessment for SCI Project are stipulated in Clause 3. 4. 2 of the EIA Study Brief. Both the SCI and Liantang Projects adopt â€Å"Air Pollution Control Ordinance (APCO)†, â€Å"Air Pollution Control (Construction Dust) Regulation† to regulate their air quality and construction dust density.Meanwhile, the Liantang Project also procure theâ€Å"Practice Note on Control of Air Pollution in Vehicle Tunnels† which published by EPD to control the tunnel air quality. Table 7 the guidelines for Air impact assessment in Liantang Project 4. 2. 3 Background air pollutants concentrations adopted in Projects Background air quality: The level of TSP (total suspended particulates) is the major concern in the SCL project. It make use of the five years (2006 –2010) annual average monitoring data recorded at EPD? s general air quality monitoring stations in urban areas to estimate the background TSP concentration since there is no EPD general air quality monitoring station located in projects areas. Unlike the SCL project, the Liantang project had EPD record in the project area.Therefore, the latest available 5-year average ambient concentrations of pollutants measured at EPD’s Tai Po Air Quality Monitoring Station have been taken as the background concentrations for the air quality assessments. In the Liantang project, it also cared about the density of NO2 and RSP (respirable suspended particulates) which was not the issue in the SCI project. Noteworthily, the report prove its effective in control the air emis sion by taking the future reduction of emission in this area into consideration, with which a lower background concentration would be generated in the coming years. The TSP background concentration in SCI and Liantang were 75. 2 and 66. 6 ? g/m3, respectively.The background concentrations of NO2 and RSP in the Liantang project were 50. 4 and 49. 9? g/m3. ASRs: 1) In the SCL project, the verification of ASRs in this project according to the guidance of EIAO-TM (any domestic premises, hotel, hostel, hospital, clinic, nursery, temporary housing accommodation, school, educational institution, office, factory, shop, shopping centre, place of public worship, library, court of law, sports stadium or performing arts centre are considered as ASRs. ) 500m from the Project alignment and boundaries of all associated areas under the project was the scope for air impact assessment stipulated in the EIA study brief. 14 respectively ASRs were selected eventually. 00m was also the scope for the Lian tang project, however, as the place the project covered were mostly at the broad land of Hong Kong and Shenzhen and remote area of Hong Kong, the ASRs of interest were mainly scattered village houses situated in the vicinity of the BCP or alongside the BCP connecting road. In addition, the air intake point(s) of the buildings in the BCP were also considered in the project. 49 respectively ASRs were selected eventually. Among the ASRs, CY3 was eliminated considered that it would be relocated to resite. 2) In the SCL project, the lowest height for air sensitive use at respective ASRs locations was taken as either at 1. 5m above local ground level (AGL) which is the average height of the human breathing zone or at the lowest height, in view of the construction phase would be or mostly under the ground level using cut-and-cover method and the operation phase had no remarkable contaminants.Then, the assessment heights (in AGL) were arranged at 1, 5, 10, 15&20, respectively. In the Lianta ng project, since all the ASRs except BDG1 are low-rise village houses or playground, three assessment levels have been adopted, which are 1. 5m, 5m and 10m above local ground level (AGL). 4. 2. 4 Potential source of Impact and Assessment methodology The SCL project pay more attention to clarify the potential sources of impact, while the Liantang project emphasis more on the methods for the assessment. Potential source of Impact In the SCL project, major construction works that would contribute to construction dust impacts vehicle emission caused the air impact in the operation phase.In order to clarify the different contribution of various parts of the project on air quality impact, the SCL project analyze the project by dividing it into separated parts include (construction stage) cut and cover works for tunnel and surface works; construction of superstructures including the ventilation shafts; modification work to HUH podium structure; loading/unloading at barging point and (oper ation stage) vehicle operation to the east, west, north, south of the road. While the Liantang project, it only simply concluded that construction dust and vehicle emission would generate in the construction and operation phase without figuring out the different contribution of contaminant factors at different part of the project. Assessment Methodology Both the SCI and Liantang projects calculated the Emission Inventory and utilized Dispersion Modeling & Concentration Calculation to do the assessment. The Liantang project also considered the effect of weather, which adopted the Meteorological data for a full year measured at the vicinity of the project into its Fugitive Dust Model (FDM).The Liantang project also calculated the cumulative impacts of all influence factors for air quality. For the operation stage, only qualitative approach is adopted to address the air quality implications in the SCI project. While the Liantang project carefully analyzed the different emission areas w ith different assessment methods: Emissions from Open Roads> Emissions from Ventilation Shafts and Building of Tunnels> Emission from Tunnel Portals> In-tunnel Air Quality> Emission from kiosks, loading and unloading areas and PTI> Cumulative Impacts> Calculation of Total Concentration 4. 2. 5 Prediction Mitigation and Evaluation of Environmental Impact Overall reviewBoth the SCL and Liantang projects achieve the evaluation goal by comparing the unmitigated scenario with the post mitigated ones, so that to demonstrate the effectivity of their implemented mitigation measures. Slightly difference in terms of the organization indicates in this part. The SCL adopt the unmitigated scenario>Specify details on the mitigation methods> mitigated scenario, while the Liantang chiefly introduced the different performance of air impact between the unmitigated and mitigated project and interpreted what the mitigation measures it had adopted, separately. Its analysis also divided the TSP index int o hourly, daily, and annual branches which the SCL never done. The former one showed us a natural procedure: â€Å"Problem-solution—-problem was effectively solved by showing the post—addressed data† model.When it comes to the Liantang project, more concentration would be on fulfilling the requirement of EPD on the organization of EIA report. The benefit of SCL organization is more agreement and approval can be acquired from us, in another words, the report can facilities more populace to understand the report without having relevant knowledge. The advantage of Liantang organization may satisfy the EPD authority much more because it introduced every procedure in detail required in EIAO-TM. Furthermore, the Liantang project, also assess the emission control as well as the Odour from the Proposed Sewage Treatment Works in satisfying of the specify need of this project. These parts were not included in the SCL project. Mitigation measuresExcept the common dust cont rol measures which were adopted in both the two projects, dust suppression measures stipulated in the Air Pollution Control (Construction Dust) Regulation as well as good site practices were also included in the SCL and Liantang projects. One other point worth emphasizing is that the Liantang project 4. 3 Water Impact Assessment 4. 3. 1 General Review of the project 4. 3. 1. 1 Water quality background The SCI and Liantang projects made use of the monitoring data in the vicinity areas given by authorities to describe their environment. Due to the absence of water quality information at Kong Yiu Channel in the Liantang project, a water quality survey was conducted at Kong Yiu Channel near the Works Area. With the above mentioned ways, the water qualities of the project environment were confirmed. . 3. 1. 2 Water Sensitive Receivers SCI: There is no remarkable WSR in the project except three cooling water intakes were identified within 300m from the project boundaries. Liantang: Key wa ter sensitive receivers that may potentially be affected include: Shenzhen River (WSR1); Kong Yiu Channel (WSR2); River Ganges (WSR3); River Indus (WSR4); Ma Wat Channel (WSR5); Streams at Kau Lung Hang (WSR6); Upstream of Man Uk Pin Stream (WSR7) 4. 3. 2 Environmental Legislation, Standards and Guidelines EIAO-TM is the basic legislation for both the SCI and Liantang projects to do the water impact assessment and mitigation. Besides the EIAO-TM, both the wo projects introduced Water Pollution Control Ordinance involve â€Å"Water Quality Objectives† and â€Å"Technical Memorandum on Standards for Effluents Discharged into Drainage and Sewerage Systems, Inland and Coastal Waters† to benefit the assessment. Furthermore, â€Å"Practice Note for Professional Persons on Construction Site Drainage† provided sufficient practice guidelines for handling and disposal of construction site discharges. The Liantang project also adopt the criteria of â€Å"no net increase i n pollution load requirement† as specified in the Town Planning Board Guidelines No. 12B. It is believe that this guideline would be useful on protecting important habitats and wildlife of the Deep Bay region. 4. 3. 3 Prediction and Evaluation of ImpactsThe commonly used approaches for Environmental impact predictions are as follow: –Mass Balance Approaches: calculations to determine average concentrations and percentage changes in pollutant loadings –Mathematical Modeling Approaches: the physical system is reduced to one or two dimensions using mathematical expressions to simplify the data requirements and solution techniques –Aquatic-Ecosystem-Modeling Approaches: Instream flow incremental methodology (IFIM); Habitat evaluation procedure (HEP); Habitat evaluation system (HES) In the SCI report, no above mentioned method was introduced in both the construction phase and operation phase. Whereas the Liantang report, the Mass balance approaches were adopted in most of the impacts in operation phase. For example: In the BCP part, it revealed that the estimated additional peak discharge generated from the proposed development is about 6. 5m3/s under a 1 in 50 year return period storm, which is approximately 2. % of the peak flow of the existing Shenzhen River near River Ganges; in the Road part, the net increase in water level and discharge at the Fanling Highway Connection are less than 20 mm and 1 m3/s respectively to showed the impact is considered insignificant; In the Sewage effluents and sewerage impact, approximately 185m3/day and 142. 56m3/day average dry weather flow generated from the proposed BCP at Hong Kong side and Resite of Chuk Yuen Village are estimated. By using this method, vague impact can be clearly understood and measured. 4. 3. 4 Water Quality Mitigation Measures 4. 3. 4. 1 Construction Phase Construction site runoff and drainage The common measurements in both the SCL and Liantang project include something concer n on-site drainage system, sediment basins-sand removal facilities, inspection, temporary cover during wet season excavation, vehicle should be washed, Open stockpiles of construction materials (e. g. ggregates, sand and fill material) on sites should be covered with tarpaulin or similar fabric during rainstorms, etc. The Liantang project also mentioned the build of Ditches to to facilitate the runoff discharge into stormwater drainage system through a sediment/silt trap. While the SCL project did many detail design for its mitigation methods: Minimum distances of 100 m should be maintained between the discharge points of construction site run-off and the existing saltwater intakes; it said it should undergo the removal of settleable solids in a silt removal facility, and pH adjustment as necessary. Both two reports mentioned a discharge licence was also requisite for effluent discharge.In addition to list out the mitigation measures, the Liantang project also stipulated the water m itigated conditions should be achieved: â€Å"Adequate measures should be implemented to ensure no pollution or siltation occurs to the catchwaters and catchments. No earth, building materials, oil or fuel, soil, toxic materials or any materials that may possibly cause contamination to water gathering grounds are allowed to be stockpiled on site. All surplus spoil should be removed from water gathering grounds as soon as possible. Temporary drains with silt traps should be constructed at the site boundary before the commencement of any earthworks. Regular cleaning of silt traps should be carried out to ensure proper operation at all time. All excavated or filled surfaces which have the risk of erosion should always be protected form erosion.Facilities for washing the wheels of vehicles before leaving the site should be provided†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. † These standards were really useful, as the predefine mitigation measures may not practical after the commencement of the project. In order to reduce the water impact at best, guidelines on to what extent the performance of the changed mitigation methods should achieved can guarantee the water mitigation efficient. Other concerns part For the Accidental Spillage, the Liantang project regulated all fuel tanks and storage areas should be provided with locks and be sited on sealed area. Whereas the SCL emphasized the protection of Waste disposal so as to minimize the possibility of accidental spillage.First, it required the contractor to be registered as a chemical waste producer; the Waste Disposal Ordinance is regulated follows. 4. 3. 4. 2 Operation phase In the operation phase, the SCL project emphasis the important role of filtering, it regulated many filter-like processes before the discharge. While the Liantang project adopted a dry weather flow intercepting system in the BCP to minimize the pollutants discharging in the Shenzhen River. 5. What do the Case Studies Highlight f rom the Two EIA report EIA, in essence, is an assessment of the impact of a planned activity on the environment. The ultimate aim of EIA is to control, contain, minimize, and even remove a development activity’s potential negative impacts on the environment.The core concept of â€Å"Environment†, can be defined as the combination of elements of whose complex inter-relationships make up the settings, the surroundings and the conditions of life of individual and of society, as they are or as they are felt. Therefore, the concept of environment should be based on the feeling of every people in the regions. In view of this, a qualified EIA report should to some extent comply with the criterion: the information within the report, regardless of the professional or non-professional parts, will pursue to be understood by the most stakeholders, both the authorities and the public. To achieve this goal, the professional EIA report which used to only be fully understand by the pr ofessional, need more show forms that facilitate the others without relevant background to read.Two of the mentioned show forms, have been successfully utilized in the Liantang Projects—- 1) The public consultation during the projects; and 2) 3D EIA attach to the EIA report. The effect of these two methods satisfies the objective of the EIA at best. Both of the two measures should be advocated to the EIA of future projects. The comparison of the SCL and Liantang projects on â€Å"with and without† as well as â€Å"practice well and practice not well† the two methods revealed their prominent role play in Environmental impact assessment. 5. 1 Public Participation in the Projects Mentioned in the â€Å"Project Description†, both the two projects asserted that they did a great job in encouraging the joint-force of the Public participation for the projects.Nevertheless, the huge differences of performance on the public participation were found after comparing the two projects. The Liantang complied with the expected actions of EPD on accommodating the public at best while the SCL did not. In the Liantang project, there were a lot of project alternatives be adopted in cooperation with the Public. The media of the consultation was Meeting. In order to effectively utilize the public suggestions, the meeting was carried out into two stages: Stage 1, meeting with the public to gather the views and expectation; Stage two communications of findings and possible outcome. This method was proved efficiently by the subsequent outcome of the public participation. (Table 8).With the help of enough interactions with the Public which initially regulate in the EIAO-TM, we can see a more beneficial Liantang project was invented after a lot of reconciliation. Therefore, the Liantang project did very well in public participation. Table 8 However, the SCL did the public consultation quiet perfunctory when it compare in parallel with the same work within Lia ntang project. From the information offered in the EIA report, the SCL project indicates it insufficiency in interacting with the public. The report introduced that their public consultations were mainly achieved by â€Å"roving exhibitions, public and professional forums, and seminars†, and details on how to carry the activities out and the outcome of the public participation were not illustrated in the report.Having found that most of the activities are advertising of the projects and lack of directly interaction and lack of mention on the contribution of public participations, we can interfere that quite a few of the public benefit had been ignored in the project process due to the paucity of listening to the public view. In conclusion, the SCL project is not eligible in according to the criteria on public participation of regulated in EIA study brief. 5. 2 3-D EIA The 3-D EIA technology has been used in the Liantang project, where an addition bottom of [Electronic visuali zation],as shown in Table 9, displays on the website together with other traditional EIA parts. Clicking into the [Electronic visualization], an overview of the project location firstly shows on the screen.With a natural blue background color, the welcome image indicates us that a topic that emphasis environment a lot would demonstrate subsequently. Then, the homepages are supported by several useful icons which are â€Å"Introduction†, â€Å"Baseline†, â€Å"consideration of alternatives†, â€Å"Preferred Option† and â€Å"Impact Assessment†. Each of the branches contains some parts of the simplified content which have already been introduced in the EIA report. In cooperation with 3-D model of BCP, all the information can be understood by amateurs in an active and easy way. Table 9 3D-EIA share on the website The approach of 3-D EIA is very useful in many aspects: ) The 3-D EIA are based on the information provided in the EIA report, and photos w hich were taken in practical sceneries. These ensure the authority and reliability of the information provided on the website. 2) 3-D model was adopted to simulate the comprehensive project. Obviously the project will be more vivid than the traditional two-dimensional maps. 3) As the internet is not necessary to present information in a formal way, the colloquial kind of English along with the attached photos which display different kinds of important features in the assessment benefit more people to understand EIA report more deeply. Apparently, 3-D EIA report is really useful and should be applied to more project assessment. 6. Conclusion and future application of the CasesThis study reviews the Environmental Impact Assessment Report of the Liantang / Heung Yuen Wai Boundary Control Point and Associated Works (Agreement No. CE 45/2008) and the Shatin to Central Link– Mong Kok East to Hung Hom Section (Agreement No. NEX/2213). Comparison on Noise impact assessment, Air impac t assessment and Water impact assessment have been conducted during the process. The Assessment approaches and mitigation methods during the construction phase in the two projects are generally same due to their environmental problem in the three branches (air, water, and noise) were assigned to the similar catagories. In the operation phase, the two projects implemented different measures.The study also highlights the vital role of public played in the Liantang Project, where many of the alternatives are adopted for the initial ones. Instead of advertising-like implementation the public participation strategies like those in the SCL project, the Liantang project actively encouraged the mass to be joint-force to influence the decision-making at some of the location of road or channel, etc. From the experience of this project, we know that the original dicision on the project by the contractor would be unavoidable deficient and may ignored some benefits of the stakeholds. With the he lp of public participation, complementary effort was generated to revise the project.The 3D EIA is also one of the lightspots discovered during the comparison. Its application in the Liangtang project demonstrates the unique role it can act in the EIA report. By attaching the 3D maps, dynamic flash-made pictures, and more persuasive computering model on the website, more amuerturs or stakeholders which have been rejecting to participate due to the insufficient professional background is acceptable to the EIA inspectation. The 3D EIA narrow the gap between the authority and the mass further. In view of this, the future trend of EIA is recommended to put more focus on ensuring the public participation and adopt the new 3D techinology to assist the EIA report. References 1.Mott MacDonaId, â€Å"Environmental Impact Assessment Report of Liantang / Heung Yuen Wai Boundary Control Point and Associated Works† (2010) , EIA Website, Agreement No. CE 45/2008 (CE). 2. AECOM, â€Å"Envi ronmental Impact Assessment Report of Shatin to Central Link– Mong Kok East to Hung Hom Section(2011)† , Agreement No. NEX/2213. 3. â€Å"The Technical Memorandum on Environmental Impact Assessment Process† (1997), Environment Protection Department. 4. Mott MacDonaId, â€Å"Environmental Impact Assessment – Executive Summary- Liantang / Heung Yuen Wai Boundary Control Point and Associated Works†(2010), Civil Engineering and Development Department. 5. AECOM, â€Å"Environmental Impact Assessment –Shatin to Central Link- Mong Kok East to Hung Hom Section† (2011), MTR Corporation Limited. 6. Environmental Impact Assessment Study Brief No. ESB-192/2008† (2008), MTR Corporation Limited. 7. â€Å"Environmental Impact Assessment Study Brief NO. ESB- 199/2008† (2008), CIVIL ENGINEERING AND DEVELOPMENT DEPARTMENT. 8. Christopher Wood, Linden Coppell â€Å"An evaluation of the Hong Kong environmental impact assessment system† (1999), Impact Assessment and Project Appraisal, 010021-11 9. â€Å"The surround-sound approach to planning† (2012), South China Morning Post. 10. Tilleman, William A. , â€Å"Public Participation in the Environmental Impact Assessment Process: A Comparative Study of Impact Assessment in Canada, the United States and the European Community† (1995), 33 Colum. J. Transnat'l L. 337.

Maternal Nursing Essay

A tool for assessment of health service systems to support maternal health and child health Health during early childhood and pregnancy has long term and wide ranging impacts on the general health of populations. Promotion of good health in pregnancy and childhood are therefore critical activities of primary health care services. Health service systems need to be organised to meet the specific needs of maternal and child care alongside the other major aspects of these services, such as acute and chronic illness care. Health care organisations require practical tools to guide efforts and evaluate changes in maternal and child health. This ABCD Systems Assessment Tool was originally designed for assessing primary care systems support for chronic illness care. The tool is based on the structure, content and principles of the Assessment of Chronic Illness Care (ACIC) survey (Bonomi et al. , 2002) and on the Innovative Care for Chronic Conditions (ICCC) Framework (WHO 2002). We have now adapted the Systems Assessment Tool for use in quality improvement activities directed at maternal and child health (MCH). This adaptation is based on key policy reports and research papers relevant to the Australian Aboriginal and Torres Strait Islander primary care sector (see list on last page). As for the ABCD Systems Assessment Tool for chronic illness care, this MCH Systems Assessment Tool has been designed for use with health services for Indigenous Australian populations. However, it is expected to be appropriate with minor adaptation for many other settings. The intended purpose of the tool is to support ongoing quality improvement initiatives through systematic assessment of a range of elements of health service systems that have been demonstrated to be important. The tool provides for †¢ an assessment of the state of development of health service systems; †¢ guidance on next steps in planning improvements in maternal and child health care; †¢ assessment of progress in achieving system improvement. As for the ABCD Systems Assessment Tool, this MCH Systems Assessment Tool incorporates the guiding principles of the ICCC Framework: evidencebased decision making; population focus; prevention focus; quality focus; integration; and flexibility/adaptability. Version 2. 1 Last Updated 30/03/07 Activities and programs relevant to maternal and child health care can be considered in three areas: a) Clinical Services for maternal health through individual health promotion advice, clinical preventive care and the early detection of illness (includes antenatal and post natal clinics/screening, case finding, brief interventions/counselling – generally health centre based, one-to-one activities) b) Clinical services for child health through individual health promotion advice, clinical preventive care and the early detection of illness (including child health clinics, screening, growth monitoring, case finding, brief interventions/counselling – generally health centre based, one-to-one activities) c) Community or Population based programs/activities, ancillary programs for maternal and child health (eg programs or activities designed to promote nutrition, breastfeeding, physical activity, oral/dental health, mental health, environmental health, and to reduce harm from cigarette smoke or alcohol) Each of these three areas of activities is important in the effective prevention and management of maternal and child ill health and the prevention of chronic illness in later years. The quality of systems in place to support each of these three areas of activities or programs may differ quite markedly within the same health centre or health service. The scoring form for this tool provides for distinct scoring of how systems support each of the areas. The prompts provided in this tool are intended only as guidance to some of the sorts of system issues that one might consider for scoring each item of the tool. These prompts are not intended to cover all relevant issues for all services. While there may be some overlap, the elements of the MCH Systems Assessment Tool can be applied separately to the assessment of systems to support a) services for maternal health; and b) services for child health. The use of this tool provides a score for the state of development of different aspects of health centre systems. These scores may be used as a guide for where improvement efforts might be focussed. The scores should be seen as a guide only, and services should base their priorities on the range of information available and the opportunities for improvement in different areas. We will welcome suggestions or feedback from services which use this tool.

Law of international organisations Essay Example | Topics and Well Written Essays - 2750 words

Law of international organisations - Essay Example The idea of human rights receives formal universal recognition that the international community strives to maintain and enforce encoded through the United Nations Charter signed on June 26, 1945 with the main objective of saving generations of humans from war and reaffirms the faith in fundamental rights and freedoms. The main objective of the United Nations is to achieve international cooperation, through promoting and encouraging respect for human rights and the fundamental freedoms that accrue to them without the discrimination in terms of aspects such as sex, race, language or religion. It is important to note that the enforcement of these rights and freedoms can be undertaken through joint or separate actions by the member states. The provisions of the Articles of the United Nations Charter have the force of prudent international law as the charter is a treaty and binds to those nations that have ratified it. Therefore, state parties are required to fulfil the obligations and th e responsibilities enshrined in the Charter including the obligations to defend human privileges and the major liberties, the promotion of the observance of the civil liberties and the cooperation with the United Nations in attaining these inherent obligations. ... Since the Universal Declaration became international law there have been other conventions and treaties that create regional courts that also help in the enforcement of fundamental rights and freedoms. Due to the dramatic increase of human rights activities in the twentieth and twenty first century, there has been need to combine the monitoring of the human rights violations and matters concerning their enforcement. The establishment of the International Criminal Court formed a vital part of an emerging system of international human rights protection in that it is empowered to take legal action and castigate individuals liable for offenses against humankind. The growing international awareness of the need to protect human rights and guarantee freedoms has rejuvenated the need for upholding them. Yet, serious violation and deprivation of human rights and fundamental freedoms still exist that require a remedy in the shortest time possible. To remedy this situation, there have been regi onal courts with the jurisdiction to protect human rights and fundamental freedoms. However, these courts must strive and adhere to the already established norm that the supremacy of the United Nations Charter. In Britain, for example, the Human Rights Act of 1998 is an act of Parliament, whose main aim is to ensure that it gives further force the laws concerning human rights, contained in the European Convention and the United Nations Charter. It gives the courts in the United Kingdom the power to deal with those issues, which might cause the citizens of this country to go to the European Court of Human Rights. The act makes it illegal for all public bodies

Discuss the role of perceptions of 'otherness' in 'ethnic cleansing' Essay

Discuss the role of perceptions of 'otherness' in 'ethnic cleansing' - Essay Example In most cases, this includes dehumanizing that culture as well. The concept of the ‘other’ is central to the development of enough hatred to believe that ethnic cleansing is not only necessary, but feasible for one set of humans to commit against another. In order to create a belief system that can include ethnic cleansing as a solution for conflicts between cultures, a sense of the ‘other’ must be developed so that a belief in the dehumanization of the opposing culture diminishes any sense of committing murder against a fellow human being. According to Dirven, ethnic cleansing comes as a result of â€Å"abuses of cognitive processes (that) lead to atrocities against humanity beyond the imagination of most of us† (115). Cognitive semantics and the use of external symbols to create unity are also used in order to create a sense of the ‘other’. Those who are unified under a focused set of beliefs use the concept of those who are outside of those beliefs to create the sense of the ‘other’, the group that does not identify with the same belief systems. Dirven goes on to say that â€Å"Features or attributes of the so-called ‘outsiders’ may then be made cognitively significant through exaggerated contrast to the valued manners or behaviours of the newly identified ‘inside’ group† (114). ... They have an overpowering emotional and non-rational quality†. The nature of the need to belong is balanced by the need to identify those who do not belong. It is the nature of the individual to bond and create mutual ‘others’ that provide contrast to the superiority of their own cultural group. In doing this, the defined characteristics of the ‘other’ provide support for why a group will find reasons to isolate away from other groups and create conflict to assert their continued superiority. These methods can be varied, but one of the worst is through the policies that involve ethnic cleansing. Ethnic cleansing involves two different concepts. Ethnicity traits that identify a group are combined with cultural traits. Groups are identified by both their physical manifestations of difference and their cultural manifestations through systems of belief. The difference between ethnicity and culture can be defined by the idea that one is involuntary and the other is voluntary. One is through physical attributes that are not a matter of control or choice. The other is through choosing to bond with others in a formed group (Cohen and Stone 67). The differences between the two are cause for different types of conflict and the line is not always considered clearly drawn. Therefore, if a person of certain ethnic attributes joins a culture that no longer associates them with the belief systems of their ethnic cultural group, this may not prevent them from being included. Joining a cultural group without ethnic markers that identify an individual with that group will also not create a safe place for an individual. The example

Topics in Physical Chemistry Essay Example | Topics and Well Written Essays - 3750 words

Topics in Physical Chemistry - Essay Example The understanding of chemical equilibrium has also advanced by different research studies thereby bringing new knowledge. Through exploration of different studies on the topic, this paper presents current study from peer reviewed journals and how research advance the studies in chemical equilibrium and its application. The use of computer simulations in the study of simple and long chain chemical reactions has also beenexplored. Finally, the paper explores the law of thermodynamics and how it applies to chemical equilibrium. Introduction Chemical reactions involve reactants and interacting under certain conditions to produce a product. It refers to the process of transforming a set of chemical compounds or substances to another or others with totally different identities. It involves the changes of the position of electrons with regards to formation or breaking of the bonds while the original elements always remain the same. Since there is no change in the original elements present, a chemical reaction can always be represented by an equation. Reagents or reactants are the initial substances that participate in a chemical reaction thus during a chemical reaction, there is always a change. This is because the new products exhibit different properties. New products may have differences with regard to physical, biological or chemical properties depending on the nature of chemical reaction. Chemical reaction equation must have the starting materials (reactants), conditions for reaction, intermediate products and finally the end products. However, there are certain chemical reactions that are very simple and do not need to pass through the intermediate product in order to get to the final product. In a chemical equation, we may have two different types of chemical reaction as well. Chemical reaction that takes place according to concentration and temperature at a specific rate is called non spontaneous while one that require no other conditions except thermal energy is known as spontaneous. This principle forms the basis of calculating the rate of reaction as well as managing it. In this respect, non spontaneous reaction is very slow and thus requires an additional energy or catalyst to increase its rate. Objective of the Study The objective of this study is to explore different literature and explore the current studies in chemical equilibrium. This paper aims at exploring studies in academic journals mainly focusing on equilibrium constant and its application in different industries. Chemical Reaction Chemical reactions can be well illustrated by chemical equations. Chemical equations consist of two or more reactants on the left side and the resultant products of that particular reaction on the right side. An arrow at the middle of the equation always represents the direction of reaction which can be either to the right or to the left depending on the conditions. It is therefore important to note that most chemical reactions are reversible r eactions. This is often represented by a double arrow which points on the both sides. The meaning of this is that products can also produce reactants depending on the concentrations and certain conditions. aA + bB cC + dD Irreversible reactions aA + bB cC + dD Reversible reactions The above equations shows the basic principle of a chemical reaction where A and B substances react to produce C and D substances. However, a, b, c and d

The Aspects of Pablo Picasso's Life Assignment Example | Topics and Well Written Essays - 500 words

The Aspects of Pablo Picasso's Life - Assignment Example The paper "The Aspects of Pablo Picasso's Life" gives a review of Pablo Picasso's life. It would not be an exaggeration to suggest that every person who is not even distantly connected to art has heard of Pablo Picasso. This paper will explore some of the aspects of his life. A Spanish painter, Pablo Picasso was one of the founders of the movement called Cubism. He was born on 25 October 1881 in Malaga, Spain and died at the age of 91 in Mougins, France. He did not have any physical, mental or emotional problems, exception for excessive passion for women. Speaking of his marriage, one should note that he was married twice: first time to Olga Khokhlova, a Russian ballerina, and second time to Jacqueline Roque. In spite of that fact he also had numerous affairs and children, for example from a seventeen year old girl named Marie-Thà ©rà ¨se Walter. The family of Picassos consisted of a father who was a curator in museum and a mother. Picasso struggled with different things in the cou rse of his life: he had numerous relationships, some of which he had to keep a secret; he opposed to different social as well as religious orders, fighting for his own vision of the world. As for his artistic legacy, one should note the following works: Les Demoiselles d'Avignon, The Weeping Woman and Guernica. They all laid a foundation of different movements which have influence the development of art for the centuries to come. Thus, there were different styles that Picasso used: there was some realism.

Destination Report & Presentation Research Paper

Destination Report & Presentation - Research Paper Example Leading on from here, the number of tourist sites and services that a person may have at disposal upon visiting a single country is so much. In some cases, the planning of tourism trips has become a problem for travelers when it comes to destination and services selection. It is from this point that the need for the use of information and community technology in making the situation easier becomes necessary. This paper therefore looks at the designing of a location based information delivery system that makes it possible for tourists to access information from various tourism locations and also exchange information to such locations to make the reception of tourism services easier. The researcher opines that this location based information delivery in tourism will serve a two-tier purpose of benefiting both the tourist as a service user and the tourism operators as service providers. More specifically, the destination to be used in this location based information delivery is Ottawa i n Canada, which is one of Canada’s four largest tourism metropolitan areas (O’Grady and O’Hare, 2002). ... In the first place, there is an element of client device that is built to host a web browser. A typical example of such a client device could be a mobile phone, a tablet computer or a laptop (Berger et al, 2007). There is also an element of customized web application server that makes it possible for users to receive and input web contents that meet the context of users. The essence of this element of the system architecture is to ensure that tourists visiting Ottawa have the freedom and will to make choices of selection based on user pre-defined preferences and options (Kjeldskov and Paay, 2005). What is more, it is expected that the system architecture for the location based information delivery system would encompass the presence of a universal description, discovery and integration (UDDI) service directory that focuses on the provision of tourist information services such as hotel accommodation finder services. Such UDDI services would ensure that the search for locations is siev ed and made much easier. More to the above, the presence of a context manager is also very important for the system architecture. This is because with such context manager, data that is input into the system can easier be stored for future retrieval and usage. Such data will be treated by the system as user dynamic context so that for all future searches these options will show up as user preferences, making it easier for future choices to be made. It is expected that some of the user dynamic contexts that will be considered by the system would include but not limited to location, wireless device features, identities, password, and data usage (Schernthanner and

WSJ Assignment Example | Topics and Well Written Essays - 500 words

WSJ - Assignment Example In certain cases, companies try to enjoy some sort of relaxation from the government when they ignore the legal regulations. The article provides evidence of few companies that fell under the scanner (Palazzolo, 2012). Companies often have to face penalties when caught under the Foreign Corrupt Practices Act. The problem of bribery has spread to every sort of industry. The article provides evidence on the diversity of the problem. The companies have to make arrangements for funds to conduct the investigations. The time requires for the companies to tighten up the control of subsidiaries. The companies have to face financial crunch as the expansion process suffers due to lack of funds. A major proportion of funds are channelized to conduct the investigations; the resultant being dwarf companies. The companies involve themselves in such type of investigations and handover the documents to the government with the hope they might be exempted from the penalties or will be charged with lighter penalties. The companies of the U.S. are leading on the list of companies under bribes case. To deal with the problem, companies will have to engage themselves in taking some appropriate measures. The anti-bribery policies of the organizations shall provide the guidance on the process of conducting the business in fair fashion. The anti corruption program compliance shall take into consideration the numerous reporting and certification controls on monitoring. The program can encompass a critical education component which can be web based, as well as in-person training. In order to raise the overall awareness, anti bribery audits can be conducted on a periodic basis. Such audits will detect the potential misconducts and any ignorance of the laws of corruption or the policies of the organization. The organization needs to assess all the business units for the associated risks in corruption. The audit can be

The effectiveness of the various corporate governance policies and Essay

The effectiveness of the various corporate governance policies and approaches in the USA and United Kingdom - Essay Example The paper tells that during the last two decades, the business world witnessed a number of corporate scandals like the bankruptcy of Allegheny, Enron, Tyco, Global Crossing, WorldCom, and others. The bankruptcy of Lehman Brothers fuelled up the global financial crisis of 2008-09. All these corporate scandals and bankruptcies have raised the importance of corporate governance. The ultimate victim of all these scandals and crisis are the stakeholders who lose a large sum of money invested in the companies involved in these scandals. The investors take their investment decisions based on the information disclosed by the companies. Therefore, any type of wrongdoing or incomplete disclosure can cost a lot to the investors. Thus with every financial crisis and corporate scandals the relevance of corporate has increased largely. Governance refers to governing someone with the help of some specified system, policies and principles. Thus, corporate governance is the principles, specified proc esses, policies, and systems used to govern a company. The principles of corporate governance acts as the guidelines used to control the activities of the company so that it can it can achieve its objectives and at the same time add value to the organisation in such a way so that the stakeholders can be benefited in long run. Thus, corporate governance helps the management to operate in such a way so that not only the shareholders but also the other investors, employees, customer and the society as a whole benefit from the actions of the company. (Centre for International Private Enterprise, 2002, p. 3-4). The basic premise behind the principles of corporate governance is to enable the organisation to conduct its activities with fairness, maintain transparency in its operations and transactions, disclose all the relevant information, comply with all the rules, regulations and laws, be responsible and accountable to all its stakeholders, and maintain the code of ethics while conducti ng its activities. Practice of ethical activities is an important part of the corporate governance. Good corporate governance enables the company to achieve investors’ confidence and achieve goodwill in the industry. Thus, corporate governance is not only important for the stakeholders but also for the company too (Thomson, 2009). The Organisation for Economic Co-operation and Development (OECD) describes corporate governance as a system through which companies and other business organisations can be controlled as well as directed. Corporate governance helps to setup a structure through specifying the responsibilities and the rights of the various members of the companies like the board of directors, employees, and shareholders. Corporate governance sets the rules, regulations and the processes of decision making regarding the activities of the company. The corporate governance helps the company in setting up the companies objectives and goals, as well as enabling the company assess its performance and helps in achieving them.

Coca cola marketing research Essay Example for Free

Coca cola marketing research Essay The Coca-Cola company was established back in 1886 and it is most famous of creating the soft drink Coca Cola. Based on a global brand study, Coca Cola was the world’s most valuable brand in 2011. Though, just like all those â€Å"old† and well developed brands, Coca Cola is facing aging problem, a disconnection with the younger generation and it seems like people are not picking up coca cola as a trendy drink and a sign of coolness anymore as there are so many other drinks available in the market nowaday. In order to make the brand’s image younger, Coca Cola started a campaign back in 2011 called â€Å"Share a Coke†, internally known as â€Å"Project Connect†. It is a worldwide campaign that started with their Australia team and in 2014 the campaign has finally reached Hong Kong. There are two objectives for this campaign, to get the attention of the younger generation and to make them feel like Coca Cola is still a trendy and cool thing to be talking about and another communication objective for the campaign is really just to have everyone to talk about Coca Cola again, both in the real and virtual world. As mentioned, Coca cola is trying to get collection with young people again and to make Coca Cola the cool thing to be talking about among people, so the target audience of the campaign is young adults focusing on demographic of 18 – 25 years old, who is health consumers, affluent and really is the current and future major stakeholders for the brand. In order to bring people together to â€Å"Share a Coke†, Coca Cola swapped out Coke’s classic label on bottles and cans with 200 of Hong Kong’s most popular nick names, like â€Å"Ã¥ ¥ ³Ã§Å¡â€¡ (queen), â€Å"Gag 王 (joke maker)†, †Buddy†, â€Å"ç ²â€°Ã§ µ ²(fans)†, â€Å"é â€Ã¤ º º(expert)†, â€Å"Ã¥ ¥ ³Ã§ ¥Å¾ (goddess)†, â€Å"ç” ·Ã§ ¥Å¾ (god)† or common names like â€Å"Yan†, â€Å"Wah†, â€Å"Lee†, â€Å"Fung† and â€Å"Ming† or phases like â€Å"miss you†, â€Å"love you†, â€Å"Oh Dear†, à ¢â‚¬Å"Cheer up† and â€Å"I’m yours† etc. This is one of the strategy that Coca Cola came out to bring together to talk about Coca Cola again, a new concept that Coke came up and wants to promote is â€Å"Shareability†. Coca Cola understands the best way to connect people is to have something they can share or even can send it as a gift to their friends and relatives. Moreover, If you can’t find a nick name, common names nor phases that best represent you or your love one? No worries, Coca Cola had created a web page for customers to go online and create a virtual bottle to share it on social media (e.x. facebook, Instagram and Twitter†¦etc) with their friends and family. Coca Cola would never missed a single person who is interested in â€Å"Share a Coke† out. In other countries, such as the U.S. and U.K., customers with less common names (or basically if you can’t find what you are looking for), they are able to get a mini can customized with their name on it at one of their pop up stops. Because of Hong Kong don’t have the similar promotion, people are starting to sell the service of helping people to order personalized cans and bottles in the U.K. This also helped Coca Cola Hong Kong to create the basic foundation of pull strategy as supply was super limited and it I very time consuming to mail the products from overseas to Hong Kong making the products very hard to get. Another advantage of the success of the â€Å"Share a Coke† campaign overseas is that it offered the Hong Kong campaign a word-of-mouth (WOM) communication and WOM plays an important role as a communications tool in modern marketing. As Kotler (2009) suggests that if an organization can develop a marketing program to harness and  accelerate the use of personal recommendation effectively, the more likely it will be that the marketing program will be successful. This also acted as a demand-created pull strategy, as overseas people were gifting that to people who are living in Hong Kong and Hong Kong people were soon demanding to see this unique style of Coca Cola cans in Hong Kong. As soon as people got hold with a can of the personalized Coca Cola, they will share it on Instagram to show people how cool they are. Indeed, in Hong Kong, before the official campaign launched, Coke partnered with Volkswagen and sent personalized Coke can in a fancy box to younger generation celebrities like Charlene Choi, Gillian Chung, Shiga Lin and PakHo Chau†¦etc. On the cover of that fancy white box, Coca Cola encouraged celebrities to create a post on Instagram with hashtag shoareacokehk and cocacolahk. This encouragement of sharing those â€Å"Share a coke† cans on Instagram or Facebook created another pull strategy which would eventually catching the suppliers’ attention to inquiry to Coca Cola about those unique cans as celebrities are always the focus point for people to follow where the trend is. After this massive breakthrough, â€Å"Share a coke† cans and bottles were then secretly (without any proper announcement† sent to convenience stores like 711, OK and  supermarket likes Wellcome and ParknShop. As soon as they were in stock, people started to treasure hunt to trying to â€Å"share a coke with their love one and to post it on social platforms†, mainly on Instagram and Facebook. *See below images as examples. In a situation like this, the push strategy will play its part in meeting the objectives for this campaign which is letting the supplier know the demand for this product which is created by celebrities influences, social media powers and later advertising. Finally persuading retailers to both stock the product and to actively promote the â€Å"Share a coke† cans to their customers and finally making the product more accessible. Ever since Coca Cola started to encourage people to â€Å"Share a coke†, people have been uploading Instagram and Facebook posts on a regular basis. This is a creative way to make use of the profile strategy as numerous posts will be updated on Instagram everyday automatically under hashtag shareacokehk and cocacolahk and keeping stakeholders/audiences up to date with campaign information and the official Coca Cola Instagram would also share people’s â€Å"Share a coke† moment. This tactic is cost effective for Coca Cola (saved money on hiring a spoke person as many celebrities have automatically became a â€Å"spoke person† the moment they shared their personalized Coca Cola), it created a free of charge profile strategy as fans or lay people will soon follow what celebrities are doing and share a coke with their name on social media platform. This â€Å"Share a Coke† wave has caught media’s attention as bloggers and magazines were reporting this. Therefore, at a later time, personalized cans were also sent to famous bloggers, magazine editors and particular for those who have a high number of followers/fan base on Instagram. In order to â€Å"officially† announce and position Coca Cola in the minds of consumers with a view to differentiation and to inform prospective customers about the â€Å"Share a Coke† campaign, Coca Cola then started to advertise on traditional platform. It aired a television commercial on one of the biggest television channels in Hong Kong-TVB, pointing out the various nickname that people can find to mix and match them. Advertising on national television offer mass coverage, flexible format and uses sight, movement and sound  which fit in with the young adult demographic as things like that will attract their attention. They have also created posters telling people to share a coke with their mom and dad to emphasize the objective of this campaign- shareability of the product, to make people talking about Coca Cola again. Coca Cola also rented several outdoors places at causeway bay (e.x. Sogo), creating a venting machine like billboard starting â€Å"Share a coke with the person next to you, Share Coca Cola, Share happiness† and putting all the available names on there for making potential customers aware of the offering. Advertising outdoor creates a good coverage as a support medium and as the location (Sogo, Causeway bay) is where all the young adults go, it creates a perfect interesting background for young adult to take a picture and share it on Instagram as it is not so easy to spot such a large scale Coca Cola machine in your daily life. *See below images as examples. Ogilvy Mather (the advertising agency behind all these) had also found Jonathan Mak (who editing the Apple logo in remembrance of Steve Jobs) to design a poster inspired by â€Å"Share a Coke† to advertise this campaign. You can see attached, to depict two hands sharing a Coke. This poster has served as something unique, young and trendy to matches with the target audience of the campaign. Evaluation of effectiveness: should be related to the campaign objectives and the particular tools chosen, e.g. advertising could be post-testing, tracking studies, likeability or enquiry tests. Particular market research techniques using qualitative or quantitative methods should be proposed, e.g. focus groups, surveys. A researcher quote in Wilson (2006: p.29) suggests that, â€Å"The proposal is the most important part of the whole research project†. Before we evaluate the effectiveness of the tools use, let me restate the objective of this campaign again, which is to reconnect with young adults and just have people talking about Coca Cola again. In order to evaluate whether or not the television commercial tool is effective or not, I would use likeability test  as to researching to what degree people enjoyed the advertisement and really feel like they have connect with the â€Å"Share a coke† campaign. I propose using quantitative research which is described by Wilson (2006) as a structured approach producing quantifiable data for statistical analysis, gathered from a population  sample or census. I propose that we will create a 5 questions questionnaire asking a combination of descriptive and casual questions like â€Å"What do you feel about Coca Cola‘s â€Å"Share a Coke† campaign†, â€Å"Have you watch the TV commercial about â€Å"Share a coke†Ã¢â‚¬ , â€Å"Would you consider drinking Coca Cola as a trendy thing after watching the commercial ?†, â€Å"How do you feel about the â€Å"Share a Coke† concept and do you think the commercial has stated what we are trying to offer?†, â€Å"have you shared a coke with anyone after watching the commercial†. I suggest using Facebook as the platform to pass on the questionnaire to random audience that is within the demographic that we are aiming at as it is the most convenient and cost effective way because on Facebook you can set your target audience age to your desired one. Two identical questionnaires should be sent out to the same group of people who are aged between 18-25 across the campaign period to see if the audience has any perception changes over time. We could also get from the data whether or not we are reaching the right target auidences and whether or not this advertisement is doing what we want it to do. The second tool that we are going to evaluate is Instagram as Coca Cola has created it’s own hashtag for the campaign #shareacokehk and #cocacolahk and as our target audience is young adults, Instagram has been a major communication tools for the demographic. Also, Coca Cola has been posting all updates on its official Instagram page and this should be where we get all the noises from as Coca Cola has posted on all it’s advertising communication tools to share it on Instagram. Morevoer, Coca Cola has emphasized shareability over this campaign so the effective use of Instagram is notwithstanding one of the most important evaluation to do. Using Observation research to collect quantitative data would be a good way to analysis the effectiveness of this heavily used tool. I suggest for a consecutive of 30 days, researchers to go through around 100 potential hashtags posting on Instagram, starting with the two official hashtags â€Å"shareacokehk†, â€Å"cocacolahk†, cokehk†, â€Å"ilovecoke†Ã‚  then following any potential hashtags such as phases on cans†¦etc. Researchers will record daily change rate of each hashtag search, we can then compare shareability of each hashtags. We can also record likes from each post and see which personalized cans/bottles grabs the most attention. From the evaluation of the effectiveness of Instagram, we can increase shareability of the campaign (as, again it’s one of the major goal to get people talking about Coca Cola again). With the quantitative data that we got from this research, we can perhaps add more hashtags that people are likely to use and also we could use those information to amend or add in names that are in popular demands to keep the idea fresh. We could also see whether or not we are hitting on our target audiences. In Conclusion, the â€Å"Share a Coke† campaign is a clever idea. It is further proof how something so simple can still create a lot of buzz on the internet and in social settings. This â€Å"Share a Coke† campaign has fully fulfilled Fill (2006)’s definition of marketing communications. â€Å"A management process through which an organization seeks to engage with its various audiences. To accomplish this, the organization develops, presents and evaluates a series of messages which it sends to and receives from its different audiences. The objective of this process is to position the organization and its offering in the minds of particular audiences and in doing so encourage the  development of relationships that are of mutual value.† Coca Cola has proven to us that with the right marketing communication tools, an aging brand can sure be made younger again and reconnect with the you nger generation. Have you â€Å"Share a Coke† with your loved one today? Reference http://www.coca-colajourney.com.au/stories/local-idea-goes-global-share-a-coke#TCCC http://www.sor9y.com/wp-content/uploads/2014/08/Screen-Shot-2014-08-24-at-2.06.38am.png http://www.milk.com.hk/content/coca-cola-share-coke-hong-kong-ed http://www.icoke.hk http://www.sor9y.com/2014/08/24/share-a-coke-name-combinations/ http://rudileung.com/tag/share-a-coke

Winter Dreams Essay Example for Free

Winter Dreams Essay Matthew Bruccoli wrote, â€Å"The four closing paragraphs of this story are distinguished by Fitzgerald’s complex explication of Dexter’s sense of mutability: he grieves for the loss of his capacity to grieve. † This statement is about the main character Dexter, in Scott Fitzgerald’s â€Å"Winter Dreams†. I agree that the last four paragraphs show a man whose dream does not turn out the way expects it. Dexter worked hard and in the end, the dream was gone, taken from him. The last line supports Bruccoli’s statement, â€Å" I cannot cry. I cannot care. That thing will come back no more. What Dexter is talking about is his dream or the classic â€Å"American Dream. † The main character of this story Dexter has a vision of success; he wants to pursue the American Dream, money, status, and class. While chasing his goals he wants to climb the latter of wealth and then marry beautiful Judy Jones. Little does Dexter know where this journey is going to take him, the American Dream is something that every person would like to someday reach, but what happens when you get the American Dream? Fitzgerald’s voice is clearly heard in this novel because he shows the parallels’ between Dexter’s â€Å"Winters Dream† and the American Dream. He presents this idea of idealism in a negative way, telling the reader the underlying opinion that the American Dream isn’t real and that all there is left after the glitz and glam are gone is a shuddering feel of emptiness. â€Å"Winter Dreams† is a short story that takes place over a time period of twenty years. The American Dream is something that came about in the mid-1900’s this is something that Dexter strives to have. He wants to be a part of the elite and when he graduates from a prestigious eastern college he becomes a partner in a laundry company. This makes Dexter very wealthy and successful and he realizes that he has two things that are important to American Character: confidence and hard work. He has always had the drive to succeed, even when he quit his job as a caddy his boss begged him â€Å"with tears in his eyes,† not to quit the job. He also exudes confidence when he quits because he knows that he can do better for himself. Also he wanted to be seen as equal not inferior to Judy Jones and he works very hard throughout this entire story to achieve that. Dexter Greens whole life, personal choices, and aspirations were dramatically influenced by the incredible power Judy had on him. His fatal attraction towards her is something that he can never quite shake until the end of this novel. Judy Jones represents all of the things that Dexter can’t have. She is unattainable, just as money, power and success are to a four-teen year old boy; four-teen was the age Judy and Dexter first met. At twenty three Dexter met Judy again in a golf country club, where they became sentimentally involved. Very soon in the story the reader realizes that Judys good looks and flirtatious behavior has the great power to conquer numerous men, including Dexter, making them absolutely powerless and blindly fall in love with her. Judy becomes the ammunition to Dexter’s American Dream she is the ultimate goal Dexter wants to achieve. When he finally catches her eye and they being to date, it doesn’t take long for Judy’s destructive character and shallowness to emerge. Dexter realizes that he is just something that she can play with and when she gets bored with one suitor she quickly throws them out and replaces them with a new one. Her ultimate concern is for her own desires and she doesn’t care about anyone she steps on along the way. Unfortunately for Dexter this destructive game causes nothing but hurt and disparaging sadness for him. Judy and Dexter are briefly engaged and during this time they both suffer a great deal of disillusionment and pain. . â€Å"Winter Dreams,† explores many themes that stand out, but the main theme that Fitzgerald addresses is by far the American Dream and its hollowness at the end of the road. This is a classic story of life lessons, love, and pursuing inner dreams and goals. The way that Fitzgerald uses Judy Jones to represent and entire lifestyle and goal of a character is genius. The American Dream is something that a person works towards and cannot reach by impatience it’s a goal that should be reached overtime, something that should not be allowed to take over your life. Because we are encouraged to chase our goals and follow our dreams, people get caught up in the dream and the illusion and don’t look towards the reality. Then you end up without the capability of grieving and miss the loss of even that. The last four paragraphs summarize all the aspirations Dexter had, lost. He said they had existed once but no longer do, and will never return again.