Wednesday, December 25, 2019
Overpopulation and Its Modes of Persuasion; a Rhetorical...
Famine, disease, social tension and poverty ââ¬â progress, societal fortitude, prosperity and facility. All of these are consequences of one question deep at the heart of the quest for sustainable human existence; the question of the maximum capacity supportable by the planet Earth. As is true of a good deal of the puzzles plaguing our time, little consensus is to be found surrounding this topic. Fueled by images of societal collapse, hunger and a complete depletion of natural resources, organizations such as The Population Institute seek to control what they view to be out of control population growth. On the other side of the fence, The Population Research Institute and like associations present descriptions of a bright futureâ⬠¦show more contentâ⬠¦Clicking on these images only serves to bring up an apparently related picture in the afore-mentioned gallery and provides no way of obtaining additional information on their intended meanings. The exclusive presence of South-Asian or African subjects in these photographs suggests that PRImary activities of this organization occur in distinctly non-Western countries. Further digging into the website however reveals little evidence of this. In fact, no indication is to be found anywhere that The Population Institute is active in any capacity save an informational one. All organizational operation is, it would seem, entir ely bureaucratic and restricted to the distribution of counsel and to parliamentarian lobbying. What reason could there then be for the very prominent display of images not directly linked to the mission of this institution? A possible answer is to be found in results of a study on the effectiveness of charitable outreach conducted by University of Chicago economist John List. The findings conclude, If you want to maximize giving ... the ask should be personal because the social cost of saying no is so high that just about everyone will say yes to a face-to-face ask.â⬠Accordingly, an organization that presents personal and emotional
Tuesday, December 17, 2019
Romanticism in Tintern Abbey and The Thorn Essay - 1964 Words
Tintern Abbey + The Thorn Romanticism is a core belief. It can be demonstrated in a complicated format, with themes and subjects that qualify a piece of writing as ââ¬ËRomanticââ¬â¢, however in the context of Romantic writing, Romanticism is indefinable by those who wrote it. A set of beliefs and literary practices nonetheless, however the main Ideas of tranquility, beauty in nature and humanity cannot be classified. As Wordsworth states ââ¬ËWe Kill to Dissectââ¬â¢ the same can be said with his poetry. To be given a list of Neo-Classic tendencies, and then a subsequent one with its opposites, and then to call that ââ¬ËRomanticââ¬â¢ is, I donââ¬â¢t believe, the principal of Romantic writing in its context. I believe that both of these poems I haveâ⬠¦show more contentâ⬠¦Wordsworth quotes ââ¬Ëno poem of mine was composed under circumstances more pleasant for me to remember than thisââ¬â¢*, which is an important fact to bear whilst reading Tintern abbey, as it is often un intelligible if the mood is sad, confused or joyous. The poem is written in five sections, with a changing concern in each, however the theme and description of nature remains emphatic throughout. Arguably so does the theme of time and repose. In the first section it is abundantly clear this is not the first time Wordsworth has been to this picturesque scene, ââ¬ËOnce again do I Beholdââ¬â¢, ââ¬Ëwhen I again repose hereââ¬â¢, ââ¬ËOnce again I seeââ¬â¢. These recollectionsââ¬â¢, in-between heavy description, make the reader aware that this repetition shows the significance of this area to Wordsworth. We learn at once that ââ¬Ëfive years have passedââ¬â¢ since his last visit. And learn later on he is a much-changed man Due to his budding friendship with Coleridge, his accepted vocation of a poet and his memory of the French Revolution. Wordsworthââ¬â¢s key element of Romanticism in this poem is, I believe, his feeling of the imaginative capabilitie s of nature. He draws in his past anxiety and his present state of mind with a view of the future, thanks to natures (and in particular this setting) ability to spark the subconscious mind in tranquil thought: ââ¬ËWith many recognitions dim and faint, And somewhat of a sad perplexity, The picture of the mind revives again:Show MoreRelatedTintern Abbey, Frost at Midnight and Ode to the West Wind Essay2056 Words à |à 9 PagesRomanticism was a revolutionary movement which began in English Literature (mainly poetry) around the Eighteenth Century in Western Europe and gained height during the times of the Industrial Revolution. Wordsworth, Byron, Shelley, Keats, Coleridge and Blake were regarded as the ââ¬ËBig Sixââ¬â¢ of Romanticism. In ââ¬ËTintern Abbeyââ¬â¢ by William Wordsworth, ââ¬ËFrost at Midnightââ¬â¢ by Samuel Coleridge and ââ¬Ë Ode to the West Windââ¬â¢ by Percy Shelley, we see clearly that nature is the central trigger for the poetââ¬â¢s imagination
Sunday, December 8, 2019
Business Intelligence and Analytics and Investigating
Question: Discuss about the Business Intelligence and Analytics and Investigating. Answer: Introduction: This paper mainly concentrates on the public hospitals who had disclosed their reports regarding their operations in the emergency departments to the NNAPEDCD and it is seen that they report their overall activity of 2015-16 with respect to over time and that includes: The type and the number of public hospitals that have given out emergency department care The total number of presentations to the emergency departments of public hospitals. It is seen that the data set only considers the emergency department care in public hospitals that are situated in New South Wales. The NNAPEDCD gives out information on the provided care that are inclusive of the waiting time for the care for the patients who are non-admitted and have been registered in the emergency departments in the public hospitals where the departments try to acquire the following criteria: Intentionally constructed and equipped regions with delegated evaluation, recovery areas and treatment. Capability to give out recoveries, basic management and stabilisation of all the available emergencies The availability of the medical employees in the hospital for 24 hours a day Delegated nursing staff in the emergency department 24 hours a day and 7 days a week and a delegated emergency department that has a unit manager for handling nurses. The interpretation of the changes over time has revealed that the total number of hospitals has increased from 203 in 2011-12 to 287 in the year 2015-16. It is seen that women and children hospitals has remained 39 even though a value increased in the last year. The public acute group A hospitals has remained the same and the value has stayed to 60 for the five years, Public acute group B hospitals have remained the same as well the total number accounts to 45. The number of public acute group C hospitals was 38 in the year 2011-12 and the value has risen to 55 in the year 2015-16. The number of other hospitals has increased significantly and the value rises to 88. With respect to the state wise evaluation of the hospitals with respect to the emergency departments in the public hospitals, it is seen that the highest number of hospitals with emergency departments is seen in New South Wales and the number has increased significantly to 177 in 2015-16 from 95 in 2011-12. The other states that are in consideration have very few hospitals with respect to NSW. The sub division of various types of hospitals in New South Wales has revealed that out of the 177 hospitals other hospitals are 87, while group C hospitals account for 38 and group A accounts for 22. Group B hospitals are found to be 17 and women and child hospitals are seen to be 13. The total number of hospitals is very high with respect to the other states and territories. It is seen that with respect to the presentation of the emergency departments in the states and the territories, it is seen that in New South Wales, it is seen that the total number of presentations in the year 2011-12 has been 2,235,455 and it is seen that the total number of presentations has increased to 2,733,520, which has increased significantly in the year 2015-16. It is seen that the overall presentation all over the country has even risen from 6547342 in 2011-12 to 7465869 in the year 2015-16. Now, the segmentation of the total number of presentations with respect to the various types of hospitals are being discussed and it is seen that in case of New South Wales in the year 2015-16, it is seen that highest number of presentations are seen to be given by the group A hospitals followed by the women and children hospitals. It is seen that it is essential for the women and children hospitals to increase their presentation so that awareness can be spread among the society. The lowest number of presentations is given out by other hospitals irrespective of the group A, group B and group C hospitals. People who use emergency department services It is seen that with respect to the various age groups who have been taking the services, it is seen that in New South Wales the highest number of patients in the male population arise from the age group of 15-24 years. The next age group that makes use of the emergency department includes the age group of 0-4 years. The rate of patients in this age group has been found to be 174611. It is generally seen that most of the emergency patients have been within the age group of 0-4, 15-24 and 25-34 years. The rate of visit for the 15-24 years age group has been high but has been lower than above discussed age groups. With respect to the female age group, it is seen that the highest visitor has been higher in the age group of 15-24 years and the next age group has been found to be the age group of 25-34 years. It is even seen that in both the cases of male and female the teenagers has been found to be the most visitors of the emergency department. The next data will discuss about the presentation of the emergency departments by the indigenous states and territories and it is seen that most of the presentations are done in New South Wales and the other Australians contribute the highest. The other Australians comprise of the people for which indigenous reports were not recorded. The data with respect to the remoteness area of the usual residence has revealed that major cities are the regions from where most of the individuals visit the emergency department and urgent patients has been observed to be the highest in this respect. The semi-urgent patients have been found to be next after the urgent patients. The analysis of this data has revealed that the access of the individuals living outside the major cities has been found to be relatively low and therefore their accessibility to the emergency department has been low. It can even be said that the hospitals outside the major cities have lower level of emergency care departments. How and why were the services accessed? The evaluation of this statement has revealed that the type of visit, the importance or then urgency of the care, the process of arrival, the diagnosis principal and the end status of the patients. With respect to the type of visit that are seen in the emergency department in New South Wales, it is seen that emergency presentation has been the highest in the concerned state. The planned visit has been found to be the next highest level of the patients. It is seen that most of the emergency patients hail from the state of New South Wales. The urgency of the care and the mode with which the patients arrived at the emergency department has revealed that revival patients in New South Wales mainly arrive with the help of air ambulance, rescue helicopter services and ambulance. In case of emergency patients, any other mode other than the pre-discussed mode of transpiration is used. With respect to the urgent people, it is seen that ambulance and other mode of transport is mainly used by the patients to arrive at the emergency care. The scenario is same in case of the semi-urgent patients as it is seen that the other mode of payment and the use of use of air ambulance, ambulance and rescue helicopters are mainly utilised. The case is the sake for the non-urgent and the all category patients and therefore, the analysis of the collected data reveals that any kind of patient who arrive at the emergency care department mostly make use of the air ambulance or the ambulance or makes use of other mode of transportation. The next data is in respect to the time during which the people got admitted to the emergency department and it is seen that the frequency level is higher during the time span of 10 am to 8 pm. The frequency level has ranged from 12.9 to 11. This reveals that the level of admittance in the emergency department has been higher during the day time than at night. The next database discusses about the reason why the patients receive care in the emergency department and it is seen that with respect to New South Wales, a higher percentage of the patients were came to the emergency care with certain injuries that are external in nature like the poisoning and injuries due to accidents and mishaps. It is seen that symptoms of clinical and laboratory findings has been second in line with respect to the admittance in the emergency care department. It is seen that patients with respiratory problems have been found to be next line. It can therefore be said that a higher percentage of the patients get are admitted in the emergency care department due to external accidents and therefore it is important for the public hospitals to maintain the amenities that will be helpful for curing the patients who are affected by external injuries. There are various diseases that individuals face and thus it is seen that the emergency care department requires to maint ain every sort of medical equipment so that they can handle various kinds of patients. The next data reveals the twenty common principal diagnoses that is done by the emergency department and it is seen that with respect to New South Wales, it is seen that pelvic and abdominal pain has been found to be most. The other principal diagnoses have been found to be chest and throat pain. It can therefore be said that in New South Wales, most of the patients are have abdominal problems or throat or chest related problems. With respect to the main diagnostic block patient, it is seen that single site injury patients have been deemed to be the highest in New South Wales. There are various other diagnostic block patients who have visited the emergency care but after the single injury care, it is seen that digestive illness has been found to be the next bit diagnostic blockage system. The next set of data explains about the presentation by episode and the end status of the patients and it is seen that in New South Wales patients who have been departed without being referred and admitted is the highest and followed by the patients who had been admitted in the hospital. The analysis of the whole data set reveals that New South Wales have observed the highest number of patients who have been admitted in the emergency care department of public hospitals. Data Recommendation The analysis of the data that has been obtained with respect to the patients getting admitted in the emergency care department in New South Wales has revealed that this state with respect to the other states have the highest number of patients who have been admitted in the emergency care department. The data with respect to the non-admitted patients in the emergency care department has disclosed that most of the patients are facing abdominal, throat and chest pains and the external injuries has been higher. It is even seen that proportion of the percentage of waiting time has increased with respect to the rise in the degree of patients in New South Wales. It is even observed that much better results can be obtained by taking help of the primary data that could be useful for the giving out more precise and accurate results with respect to the transforming time and with respect to the changes in the taste and preferences in the economy. It is even requested that one needs to make use of my ideology in a proper way and undertake various kinds of functional activities that can improve the condition of the business. The undertaking of a developed data is not developing the process of the management accounting of the firm but is actually motivating the upcoming employees who try to give out the precise answer. Bibliography Bismark, M.M., Spittal, M.J., Gurrin, L.C., Ward, M. and Studdert, D.M., 2013. Identification of doctors at risk of recurrent complaints: a national study of healthcare complaints in Australia.BMJ quality safety, pp.bmjqs-2012. Brunetto, Y., Xerri, M., Shriberg, A., Farr?Wharton, R., Shacklock, K., Newman, S. and Dienger, J., 2013. The impact of workplace relationships on engagement, well?being, commitment and turnover for nurses in Australia and the USA.Journal of Advanced Nursing,69(12), pp.2786-2799. Farrell, E.H., Whistance, R.N., Phillips, K., Morgan, B., Savage, K., Lewis, V., Kelly, M., Blazeby, J.M., Kinnersley, P. and Edwards, A., 2014. Systematic review and meta-analysis of audio-visual information aids for informed consent for invasive healthcare procedures in clinical practice.Patient education and counseling,94(1), pp.20-32. Friedlander, R.R. and Khan, A.M., International Business Machines Corporation, 2016.Associating records in healthcare databases with individuals. U.S. Patent 9,230,060. Gibson, O., Lisy, K., Davy, C., Aromataris, E., Kite, E., Lockwood, C., Riitano, D., McBride, K. and Brown, A., 2015. Enablers and barriers to the implementation of primary health care interventions for Indigenous people with chronic diseases: a systematic review.Implementation Science,10(1), p.71. Gibson, P.R., Vaizey, C., Black, C.M., Nicholls, R., Weston, A.R., Bampton, P., Sparrow, M., Lawrance, I.C., Selby, W.S., Andrews, J.M. and Walsh, A.J., 2014. Relationship between disease severity and quality of life and assessment of health care utilization and cost for ulcerative colitis in Australia: a cross-sectional, observational study.Journal of Crohn's and Colitis,8(7), pp.598-606. Hawley, G., Jackson, C., Hepworth, J. and Wilkinson, S.A., 2014. Sharing of clinical data in a maternity setting: How do paper hand-held records and electronic health records compare for completeness?.BMC health services research,14(1), p.650. He, M., Miyajima, F., Roberts, P., Ellison, L., Pickard, D.J., Martin, M.J., Connor, T.R., Harris, S.R., Fairley, D., Bamford, K.B. and D'Arc, S., 2013. Emergence and global spread of epidemic healthcare-associated Clostridium difficile.Nature genetics,45(1), pp.109-113. Kaukonen, K.M., Bailey, M., Suzuki, S., Pilcher, D. and Bellomo, R., 2014. Mortality related to severe sepsis and septic shock among critically ill patients in Australia and New Zealand, 2000-2012.Jama,311(13), pp.1308-1316. Mitchell, B.G., Collignon, P.J., McCann, R., Wilkinson, I.J. and Wells, A., 2014. A major reduction in hospital-onset Staphylococcus aureus bacteremia in Australia12 years of progress: an observational study.Clinical Infectious Diseases,59(7), pp.969-975. Mitchell, I., Schuster, A., Smith, K., Pronovost, P. and Wu, A., 2015. Patient safety reporting: a qualitative study of thoughts and perceptions of experts 15 years after To Err is Human.BMJ Qual Saf, pp.bmjqs-2015. Moore, S.P., Green, A.C., Bray, F., Garvey, G., Coory, M., Martin, J. and Valery, P.C., 2014. Survival disparities in Australia: an analysis of patterns of care and comorbidities among indigenous and non-indigenous cancer patients.BMC cancer,14(1), p.517. Peiris, D., Usherwood, T., Panaretto, K., Harris, M., Hunt, J., Redfern, J., Zwar, N., Colagiuri, S., Hayman, N., Lo, S. and Patel, B., 2015. Effect of a computer-guided, quality improvement program for cardiovascular disease risk management in primary health care.Circulation: Cardiovascular Quality and Outcomes,8(1), pp.87-95. Rose, P.W., Rubin, G., Perera-Salazar, R., Almberg, S.S., Barisic, A., Dawes, M., Grunfeld, E., Hart, N., Neal, R.D., Pirotta, M. and Sisler, J., 2015. Explaining variation in cancer survival between 11 jurisdictions in the International Cancer Benchmarking Partnership: a primary care vignette survey.BMJ open,5(5), p.e007212. Schadewaldt, V., McInnes, E., Hiller, J.E. and Gardner, A., 2014. Investigating characteristics of collaboration between nurse practitioners and medical practitioners in primary healthcare: a mixed methods multiple case study protocol.Journal of advanced nursing,70(5), pp.1184-1193. Woolhouse, H., Gartland, D., Mensah, F. and Brown, S.J., 2015. Maternal depression from early pregnancy to 4 years postpartum in a prospective pregnancy cohort study: implications for primary health care.BJOG: An International Journal of Obstetrics Gynaecology,122(3), pp.312-321.
Sunday, December 1, 2019
US Government Essays (876 words) - United States Constitutional Law
US Government The framers of the Constitution had a vision for a new nation, and a new government to regulate it. They saw the conditions in which England existed under the monarchy, and decided to construct a different kind of government in which no one faction could hold too much power. Thus, they developed a system of checks and balances to prevent any one of the three separate branches of the government from becoming dominant. Today, the three branches still remain intact, and no single branch has enough power to completely nullify the decisions and rulings of the other two. However, even though the Executive, Judicial, and Legislative branches are fundamentally comparable in their command of the nation, today the Legislative branch exercises the greatest extent of power. Each of the three branches serves a different function. The Legislative branch, which consists of Congress, makes laws for the nation to follow. Congress also creates federal programs and agencies, and appropriates funds to carry them out. The Executive branch, composed of the President and Vice President, most accurately carries out the laws of the nation. This branch is responsible for appointing Supreme Court Justices and other federal judges. The Judicial Branch is made up of the Supreme Court and other federal courts, and is responsible for interpreting the laws passed by Congress. This branch is endowed with the power to declare laws and other executive actions unconstitutional. The Legislative branch has the upper-hand from the beginning of the process, due to the fact that Congress develops and passes laws initially. Congress does not have free reign to pass any laws it pleases, however, because the President has the power to veto a Congressional bill before it becomes a law. Many presidents have used their veto power to prevent the passage of bills which they did not like, whether for moral reasons or for personal convictions. One example of a president using this power was during the presidency of Andrew Jackson. Jackson vetoed a record twelve acts of Congress during his presidency, at the same time setting an example which other presidents would follow. The veto is where a large part of the President's power lies. However, even if the President vetoes a bill initially, that does not mean the bill cannot become a law. This is because Congress has the power to override a veto with a two- thirds majority vote. A good example of this occurred in 1973, when Congress passed the War Powers Act over a presidential veto. This act placed limitations on the President's ability to use military force. Another important power of the Legislative branch is Congress's ability to impeach the president, and possibly have him removed from office. A famous example of this power was the resignation of President Richard Nixon in 1973. Nixon resigned to avoid almost certain impeachment by Congress, concerning his involvement in the Watergate scandal. A more recent example was the 1998 impeachment of President William Jefferson Clinton. President Clinton endured the impeachment proceedings and Congress voted not to remove him from office. The Judicial branch's power lies within its ability to declare laws and executive decisions unconstitutional. This power allows the federal court system to nullify certain decisions made by the other two branches. However, it is clear that the Judicial branch does not exercise the greatest extent of power due to the fact that it is not directly involved in the creation and passing of laws. It can only deal with them if a situation arises after they have already been set in motion by the Executive and Legislative branches. Individual judges within the Judicial branch may appear to be above the law in many ways, in that they are appointed for life and are above executive control. However, this is not the case. Congress has the ability to impeach federal judges just as it can impeach a President. In fact, fifteen federal judges have been impeached by Congress up to date. Also, the very structure of the federal court system makes it extremely difficult for the Judicial branch to enforce its decisions in many cases. It has no armed forces or police at its disposal, so Judicial decisions are sometimes simply ignored. For example, school systems throughout the country remained segregated long after the courts had ruled segregation to be unconstitutional. In closing, it can clearly be seen that while the three branches of the United States government are essential equal in power, the Legislative branch has the ability to use the powers it has most effectively. Congress gives birth
Tuesday, November 26, 2019
Facts and History of North Korea
Facts and History of North Korea The Democratic Peoples Republic of Korea, commonly known as North Korea, is one of the most talked-about yet least understood nations on Earth. It is a reclusive country, cut off even from its nearest neighbors by ideological differences and the paranoia of its top leadership. It developedà nuclear weaponsà in 2006. Severed from the southern half of the peninsula more than six decades ago, North Korea has evolved into a strange Stalinist state. The ruling Kim family exercises control through fear and personality cults. Can the two halves of Korea ever be put back together again? Only time will tell. Capital and Major Cities Capital: Pyongyang, population 3,255,000Hamhung, population 769,000Chongjin, population 668,000Nampo, population 367,000Wonsan, population 363,000 North Koreas Government North Korea, or the Democratic Peoples Republic of Korea, is a highly centralized communist country under the leadership of Kim Jong-Un. His official title is Chairman of the National Defense Commission. The President of the Supreme Peoples Assembly Presidium is Kim Yong Nam. The 687-seat Supreme Peoples Assembly is the legislative branch. All members belong to the Korean Workers Party. The judicial branch consists of a Central Court, as well as provincial, county, city and military courts. All citizens are free to vote for the Korean Workers Party at the age of 17. The Population of North Korea North Korea has an estimated 24 million citizens as of the 2011 census. About 63% of North Koreans live in urban centers. Nearly all of the population is ethnically Korean, with very small minorities of ethnic Chinese and Japanese. Language The official language of North Korea is Korean. Written Korean has its own alphabet, called Hangul. Over the past several decades, the government of North Korea has attempted to purge borrowed vocabulary from the lexicon. Meanwhile, South Koreans have adopted words such as PC for personal computer, handufone for mobile phone, etc. While the northern and southern dialects are still mutually intelligible, they are diverging from one another after 60 years of separation. Religion in North Korea As a communist nation, North Korea is officially non-religious. Prior to the partition of Korea, however, Koreans in the north were Buddhist, Shamanist, Cheondogyo, Christian, and Confucianist. To what extent these belief systems persist today is difficult to judge from outside the country. North Korean Geography North Korea occupies the northern half of the Korean Peninsula. It shares a long north-western border with China, a short border with Russia, and a highly-fortified border with South Korea (the DMZ or demilitarized zone). The country covers an area of 120,538 km sq. North Korea is a mountainous land; about 80% of the country is made up of steep mountains and narrow valleys. The remainder is arable plains, but these are small in size and distributed across the country. The highest point is Baektusan, at 2,744 meters. The lowest point is sea level. The Climate of North Korea North Koreas climate is influenced both by the monsoon cycle and by continental air masses from Siberia. Thus, it was extremely cold with dry winters and hot, rainy summers. North Korea suffers from frequent droughts and massive summer flooding, as well as the occasional typhoon. Economy North Koreas GDP (PPP) for 2014 is estimated at $40 billion US. The GDP (official exchange rate) is $28 billion (2013 estimate). The per capita GDP is $1,800. Official exports include military products, minerals, clothing, wood products, vegetables, and metals. Suspected unofficial exports include missiles, narcotics, and trafficked persons. North Korea imports minerals, petroleum, machinery, food, chemicals, and plastics. History of North Korea When Japan lost World War II in 1945, it also lost Korea, annexed to the Japanese Empire in 1910. The U.N. divided administration of the peninsula between two of the victorious Allied powers. Above the 38th parallel, the USSR took control, while the US moved in to administer the southern half. The USSR fostered a pro-Soviet communist government based in Pyongyang, then withdrew in 1948. North Koreas military leader, Kim Il-sung, wanted to invade South Korea at that point and unite the country under a communist banner, but Joseph Stalin refused to support the idea. By 1950, the regional situation had changed. Chinas civil war had ended with a victory for Mao Zedongs Red Army, and Mao agreed to send military support to North Korea if it invaded the capitalist South. The Soviets gave Kim Il-sung a green light for invasion. The Korean War On June 25, 1950, North Korea launched a ferocious artillery barrage across the border into South Korea, followed hours later by some 230,000 troops. The North Koreans quickly took the southern capital at Seoul and began to push southwards. Two days after the war began, US President Truman ordered American armed forces to come to the aid of the South Korean military. The U.N. Security Council approved member-state assistance to the South over the objection of the Soviet representative; in the end, twelve more nations joined the US and South Korea in the U.N. coalition. Despite this aid to the South, the war went very well for the North at first. In fact, the communist forces captured nearly the entire peninsula within the first two months of fighting; by August, the defenders were hemmed in at the city of Busan, on the southeastern tip of South Korea. The North Korean army was not able to break through the Busan Perimeter, however, even after a solid month of battle. Slowly, the tide began to turn against the North. In September and October of 1950, South Korean and U.N. forces pushed the North Koreans all of the way back across the 38th Parallel, and north to the Chinese border. This was too much for Mao, who ordered his troops into battle on North Koreas side. After three years of bitter fighting, and some 4 million soldiers and civilians killed, the Korean War ended in a stalemate with the July 27, 1953, cease-fire agreement. The two sides have never signed a peace treaty; they remain separated by a 2.5-mile wide demilitarized zone (DMZ). The Post-War North After the war, North Koreas government focused on industrialization as it rebuilt the battle-torn country. As president, Kim Il-sung preached the idea of Juche, or self-reliance. North Korea would become strong by producing all of its own food, technology, and domestic needs, rather than importing goods from abroad. During the 1960s, North Korea was caught in the middle of the Sino-Soviet split. Although Kim Il-sung hoped to remain neutral and play the two larger powers off of one another, the Soviets concluded that he favored the Chinese. They cut off help to North Korea. During the 1970s, North Koreas economy began to fail. It has no oil reserves, and the spiking price of oil left it massively in debt. North Korea defaulted on its debt in 1980. Kim Il-sung died in 1994 and was succeeded by his son Kim Jong-il. Between 1996 and 1999, the country suffered from a famine that killed between 600,000 and 900,000 people. Today, North Korea relied on international food aid through 2009, even as it poured scarce resources into the military. The agricultural output has improved since 2009 but malnutrition and poor living conditions continue. North Korea evidently tested its first nuclear weapon on October 9, 2006. It continues to develop its nuclear arsenal and conducted tests in 2013 and 2016.à On December 17, 2011, Kim Jong-il died and was succeeded by his third son, Kim Jong-un.
Friday, November 22, 2019
Walter Gropius, Short Profile of the Bauhaus Designer
Walter Gropius, Short Profile of the Bauhaus Designer German architect Walter Gropius (born May 18, 1883, in Berlin) helped launch modern architecture in the 20th century when he was asked by the German government to run a new school, the Bauhaus in Weimar in 1919. As an art educator, Gropius soon defined the Bauhaus school of design with his 1923 Idee und Aufbau des staatlichen Bauhauses Weimar (Idea and Structure of the Weimar State Bauhaus), which continues to influence architecture and the applied arts. The vision of the Bauhaus school has permeated world architecture- wildly influential writes Charly Wilder for The New York Times. She says itââ¬â¢s difficult today to find some corner of design, architecture or the arts that doesnââ¬â¢t bear its traces. The tubular chair, the glass-and-steel office tower, the clean uniformity of contemporary graphic design- so much of what we associate with the word modernism- has roots in a small German art school that existed for only 14 years. Bauhaus Roots, Deutsche Werkbund Walter Adolph Gropius was educated at the Technical Universities in Mà ¼nich and Berlin. Early on, Gropius experimented with the combination of technology and art, building walls with glass blocks, and creating interiors without visible supports. His architectural reputation was first established when, while working with Adolph Meyer, he designed the Fagus Works in Alfred an der Leine, Germany (1910-1911) and a model factory and office building for the first Werkbund Exhibition in Cologne (1914). The Deutsche Werkbund or German Work Federation was a state-sponsored organization of industrialists, artists, and craftsmen. Established in 1907, the Werkbund was the German fusion of the English Arts Crafts Movement with American industrialism, with the intent of making Germany competitive in an increasingly industrialized world. After World War I (1914-1918), the Werkbund ideals were subsumed into Bauhaus ideals. The word bauhaus is German, basically meaning to build (bauen) a house (haus). Staatliches Bauhaus, as the movement is sometimes called. brings to light that it was in the interest of the state or government of Germany to combine all aspects of architecture into a Gesamtkunstwerk, or complete work of art. For Germans, this was not a new idea- Bavarian stucco masters of theà Wessobrunner School in the 17th and 18th centuries also approached building as a total work of art. Bauhaus According to Gropius Walter Gropius believed that all design should be functional as well as aesthetically pleasing. His Bauhaus school pioneered a functional, severely simple architectural style, featuring the elimination of surface decoration and extensive use of glass. Perhaps more importantly, Bauhaus was an integration of the arts- that architecture should be studied along with other arts (e.g., painting) and crafts (e.g., furniture making). His artists statement was set forth in the Manifesto of April 1919: Let us strive for, conceive and create the new building of the future that will unite every discipline, architecture and sculpture and painting, and which will one day rise heavenwards from the million hands of craftsmen as a clear symbol of a new belief to come. The Bauhaus School attracted many artists, including painters Paul Klee and Wassily Kandinsky, graphic artist Kthe Kollwitz, and expressionist art groups such as Die Brà ¼cke and Der Blaue Reiter.à Marcel Breuer studied furniture making with Gropius and then led the carpentry workshop at the Bauhaus School in Dessau, Germany.à By 1927 Gropius had brought in Swiss architect Hannes Meyer to lead the architecture department. Funded by the German State, the Bauhaus School was always subject to political posturing. By 1925 the institution found more space and stability by relocating fromà Weimar toà Dessau, the site of the iconic glassà Bauhaus Building Gropius designed. By 1928, having directed the school since 1919, Gropius handed in his resignation. British architect and historian Kenneth Frampton suggests this reason: The relative maturity of the institution, the unremitting attacks on himself and the growth of his practice all convinced him that it was time for a change. When Gropius resigned from the Bauhaus School in 1928, Hannes Meyer was appointed Director. A few years later, architect Ludwig Mies van der Rohe became the director until the schools closing in 1933- and the rise of Adolf Hitler. Walter Gropius opposed the Nazi regime and left Germany secretly in 1934. After several years in England, the German educator began teaching architecture at Harvard University in Cambridge, Massachusetts. As a Harvard professor, Gropius introduced Bauhaus concepts and design principles- teamwork, craftsmanship, standardization, and prefabrication- to a generation of American architects. In 1938, Gropius designed his own house, now open to the public, in nearby Lincoln, Massachusetts. Between 1938 to 1941, Gropius worked on several houses with Marcel Breuer, who had also immigrated to the United States. They formed the Architects Collaborative in 1945. Among their commissions were theà Harvard Graduate Center,(1946), the U.S. Embassy in Athens, and the University of Baghdad. One of Gropiuss later projects, in collaboration with Pietro Belluschi, was the 1963 Pam Am Building (now the Metropolitan Life Building) in New York City, designed in an architectural style dubbed International by American architect Philip Johnson (1906-2005). à Gropius died in Boston, Massachusetts on July 5, 1969. He is buried in Brandenburg, Germany. Learn More The Bauhaus, 1919ââ¬â1933, The Metropolitan Museum of ArtA Bauhaus Life: Is Bauhaus Too International for America?The New Architecture and the Bauhaus by Walter Gropius, trans. P. Morton Shand, MIT PressWalter Gropius by Siegfried Giedion, Dover, 1992Gropius by Gilbert Lupfer and Paul Sigel, Taschen Basic Architecture, 2005Gropius: An Illustrated Biography of the Creator of the Bauhaus by Reginald Isaacs, 1992From Bauhaus to Our House by Tom Wolfe, 1981 Sources Kenneth Frampton, Modern Architecture (3rd ed., 1992).Charly Wilderaug, On the Bauhaus Trail in Germany, The New York Times, August 10, 2016.
Thursday, November 21, 2019
International Expansion Essay Example | Topics and Well Written Essays - 1500 words
International Expansion - Essay Example Using a common standard, which was gold in early times, a nation is wealthier if it possesses more gold. It receives gold for the products it imports and pays for its imports with gold. Therefore, the more it exports over those it imports, the more gold it will possess. The problem with this theory is that it excludes the fact that in some cases it is good to import. And if you completely refuse to import, the population would have to do with some consumer items (Richardson, 2007). In terms of business organizations, this theory was used by many companies in Japan after the second world war, to increase exports. Toyota started operations in the 1930s and was supported by the Japanese government during WWII because of the company's capability to produce trucks for military applications. Because of the scarcity of domestic resources at that time, the Japanese government stopped almost all imports. By 1945, after the allied forces won the war, Toyota was given permission by the US milit ary to start peacetime production. In 1957, Toyota set up a sales office in Hollywood and started selling Toyopets and Land Cruisers (Toyota, n.d.). However, even for Toyota, the purist application of the mercantilist theory was not effective. The design of Japanese cars were not those desired in the new markets they opened up in other countries. Toyota could not force the Americans to buy their Japanese cars, which defeated the purpose of exporting to increase exports versus imports. Instead, what Toyota did was to localize both production and design of its products. By 1967, Toyota had become a well-established automotive company in the United States (Toyota, n.d.). The Theory of Absolute Advantage theorizes that countries should specialize in producing what they are best at (Richardson, 2007). A country has an absolute advantage over another, if it can produce that good using fewer resources than the other (Absolute Advantage, 2008). In the 16th century the Swiss watch and clock industry was very active in Geneva and to this day, the reputation of Swiss watches is the highest worldwide. Geneva itself was already exporting more than 60,000 watches annually by 1790 (Swiss Watch, 2008). Switzerland's expertise in watch making may be considered as an absolute advantage. One of the most successful Swiss watch companies is Omega, founded in 1848 by Loui Brandt. Four years later, Omega was the largest producer of watches in Switzerland with 240,000 units produced annually (Omega, n.d.). "Today, seven out of ten people throughout the world are familiar with the OMEGA watch brand" (Hamel, n.d.). Omega has been applying the absolute advantage theory in its international expansion drives. Its absolute advantage is the reliably fine quality of its watches which has stood the test of time. However, that absolute advantage may be true for Omega as a brand, in general, but may not be applicable on a product to product basis. This is because other Swiss watch companies, and many other watch companies around the world strive to compete with Omega products to make their own brand the alternative choice. The Theory of Comparative Advantage, on the other hand, is an extension of the range of possible mutually beneficial exchanges. The theory says that it is not necessary to have an absolute advantage to gain from trade, only a comparative advantage. As long as one can produce certain goods at a lower cost, even if other
Tuesday, November 19, 2019
Define corporate governance and explain why it is used to monitor and Essay
Define corporate governance and explain why it is used to monitor and control managers strategic decisions - Essay Example Therefore, since the corporate governance encompasses all the management spheres of the company, it forms the vital tool in monitoring and controlling all the strategic decisions of the companyââ¬â¢s managers. From the above definition of the corporate governance, it is clear that it governance both internal and external factors driving the operations of a company. It is usually the responsibility of the entire management to understand and determine how to balance between the external and internal factors affecting a company (Joshi 46); hence, under the umbrella of corporate governance, the management of the company is capable of determining what affects both the external and internal player of the company. For instance, quality of a product will affect the response of the consumers. In this case, the quality of the product is manly affected by laxity of the internal factors but may also be attributed by external factors (suppliers supply poor quality of raw material). However, the whole issue lies with internal quality management that could have detected the quality of the raw material and rejected the same due to poor quality (Fernando 72). Nonetheless, the corporate governance forms a vital management aspect of a company and every aspect of corporate governance must be considered effective to ensure smooth and efficient company
Sunday, November 17, 2019
Haleeb Relaunch Report Essay Example for Free
Haleeb Relaunch Report Essay Current Size, Growth and Profitability: Recently, Haleeb Foods has reached a turnover of Rs. 9. 2 Billion in the year 2009. It was a loss, though, as Haleeb Foods has been experiencing a slump since 2-3 years due to internal management and quality issues. Competition may pose a threat because the company will have to maintain its leadership in an expanding market so that it doesnââ¬â¢t lose its market share to its competitors. For Haleeb it might be difficult to maintain its market hare in a market where the loyalties exist for such brands as Nestle and Olperââ¬â¢s. These brands have been in the milk industry and have left a mark in the minds of consumers in terms of quality. Competition seems to be getting tougher as a result of new players entering the dairy market. Haleebââ¬â¢s primary competitors are Nestle milk pack and Olperââ¬â¢s milk. The Secondary competitors are Nirala, Halla, Good milk and Gourmet milk. Primary Competitors: Prema: Prema milk fresh, pure and nourishing, straight from our own state-of-the-art dairy farms. With the combination of natural vitamins, minerals, and a great creamy taste, Prema milk provides truly natural milk, with all the essential nutrients needed for healthy bodies and bones, including rotein, calcium, riboflavin and vitamin A. As an all purpose milk, Prema milk is perfect for the whole family for drinking, cooking, as well as a tasty tea whitener. Prema has a market share of 20%. Olperââ¬â¢s: Launched on March 20, 2006, Olperââ¬â¢s milk is EFLââ¬â¢s standardized and homogenized pure UHT (Ultra heat treated) milk with 3. 5 % fat and 8. 9 % solid non-fats. It is EFLââ¬â¢s premier brand, and the choice of quality-conscious consumers who only go for the best. It is available in easy-to-open, 6-layered Tetra Pak Brick Aseptic red packaging and comes with a 3 months shelf life. Olperââ¬â¢s has a market share of 20%. Nestle Milk Pack: Pure, rich and delicious NESTLE MILKPAK standardized UHT milk benefits from Nestleââ¬â¢s expertise in bringing you the very best life has to offer and benefits from 140 years of consumer trust. It comes in four convenient packages and provides a nutritious value to its consumers by educating them about the advantages of milk. They provide valuable information on the packaging and advertise how Nestle milk provides all the essential nutrients. In another words they keep in track of the changing trends and the change in consumer preferences. The market share for Nestle milk pack is 30%. Secondary Competitors: Nurpur, Nirala, Good milk and Gourmet milk altogether comprise of about 10. 5% of the total market share. SWOT ANALYSIS Strengths: * Ultra-Modern technology: Haleeb Foods is using a high-tech modern UHT plant known as ââ¬Å"Tubular Heat Exchange Systemâ⬠in which there are closed pipes of hot and cold water which treat the milk at the time. In this process, the milk is first revolved around the hot pipe which raises the temperature to about 140*C to kill bacteria and other germs and then around the cold pipe which lowers the temperature to around 2-3*C. This process gives the milk its natural thickness and taste. Whereas its competitors use ââ¬Å"Heat Injection Systemâ⬠in which steam is injected into the milk to kill the bacteria and then cooled down The Brand ââ¬Å"Haleebâ⬠: Haleeb is one of the oldest UHT Milk providers of Pakistan and has developed its name through out the country. Every person, whether it be a child or an adult or an elderly, knows about this name and would prefer buying Haleeb Milk rather than any other new ones. It is using the ââ¬Ëcorporate brand strategyââ¬â¢ i. e. making use of the corporate image to affect customer purchase decisions. Examples are Haleeb yoghurt, Haleeb butter, Haleeb milk. Here what is important is not only the reputation of the company but also the concept of customer loyalty to the brand. * Owning the color ââ¬Å"Blueâ⬠: Haleeb from the very beginning has identified and associated itself with the color Blue. Every time a person enters a grocery shop and sees a blue pack on the milk shelf, he/she instantly recalls the brand as Haleeb which gives it a competitive edge over its competitors such as Olperââ¬â¢s or Ollwell or Nestle. * High Quality Milk: Haleeb has always provided the best quality milk as it claims ââ¬Å"SAB SE GHARA DOODH (THICKEST MILK)â⬠. Whenever this statement is either displayed or heard somewhere, it instantly associates itself with Haleeb. * Rigorous Quality controls: Haleeb undertakes 21 rigorous quality control tests on every portion of the milk to ensure it is the best out there. Efficient Research and Development department: Haleeb often conducts researches to find out the requirements of the consumers before and even after the launch of a certain product which helps them in making changes to their products according to the consumersââ¬â¢ preferences. * Diversified Brand Portfolio: Haleeb, over the time period, has diversified itself into many products other than milk such as juices, ghee, butter, cheese, low fat milk, etc which gives it a competitive edge and helps it to grow even further and increases its profitability. Weaknesses: * Marketing (Advertisements): Haleeb seldom advertises its products which is a big weakness as its competitors spend a huge amount on TVCââ¬â¢s, Radio spots, etc. The only commercial Haleeb use, is for its milk which is quite old fashioned and doesnââ¬â¢t match up with the requirements of the consumers now days. Considering the competitors like Olperââ¬â¢s and Nestle Milk pack, their TVC,s are seen over and over again during prime times along with bill boards in every heavy traffic street. Awareness of these brands is much more as compared to Haleeb. Packaging: Haleeb, since its beginning, has been using the same packaging which has resulted as a bad sign for the company. Haleeb needs to revamp its packaging keeping consumer wants and perceptions in mind. Over the years customers are accustomed to changes as this is the era of fast transformation and anyone who does not keep up with the times will loose. Therefore Haleeb should step out of its comfort zone and co me up with a new packaging for milk with sharper colors, fancier logos and convenient packs for easy accessible usage. Haleeb is dependent upon Tetra Pak for the packaging of its entire dairy products. Tetra Pak is the only option available to Haleeb for packaging because it is having monopoly in the packaging sector in Pakistan. Due to this reason, Tetra Pak can charge them higher and it could increase the production costs. There is a bargaining power of suppliers. * Demand-Supply Imbalance: The demand for milk is not being completely fulfilled by Haleeb as it is a processor of milk rather than a producer. OPPORTUNITIES: * Increased funding by Government: Government has decided to increase farmersââ¬â¢ funding. This is an opportunity for Haleeb because previously due to weather conditions and other reasons there was lots of wastage of milk but now that can be reduced as farmers will be better able to store milk for longer time periods. * Awareness: Growing dissatisfaction with loose milk and increasing awareness about health and hygiene issues have led to increased processed milk consumption. People are becoming more health conscious as education is increasing in villages. The population is becoming aware of the diseases associated with loose milk coming from unreliable sources. The increase in knowledge has also created awareness for nutritional value in any content of food or drink. Nestle unlike Haleeb has used this opportunity to provide consumers with an additional proved reason to buy packaged milk. Haleeb should pursue this opportunity. * Third largest producer of milk: Pakistan is the Third largest producer of milk in the world with a total production of 32 billion liter of milk a year, whose value is more than that of the combined value of wheat and cotton, from a total herd size of 50 million milch animals (buffaloes and cows). Livestock accounts for 46. 8 percent of agricultural value added and about 10. 8 percent of the GDP. Milk is the largest commodity from the livestock sector accounting for 51 percent of the total value of the sector. Due to the steps taken by the government and private sector, countryââ¬â¢s annual milk production is expected to grow at an additional 3 billion liters in the next few years. This is quite an opportunity for ENGRO foods as there is lot of growth in this part of the sector. Threats: * Competition: Competition may pose a threat because the company will have to maintain its leadership in an expanding market so that it doesnââ¬â¢t lose its market share to its competitors. Competition seems to be getting tougher as a result of new players entering the dairy market such as Olperââ¬â¢s, Ollwell, Gourmet, etc. Competition is a very important threat because in order for you to excel, you have to be well aware of the next move that your opponent will take. The idea is to prevent losing your potential customers as well as those who were loyal to you. Haleeb milk cannot afford to give their loyal customers a reason to prefer another brand.
Thursday, November 14, 2019
The Meaning of Service Essays -- Definition Essays
The Meaning of Service Service is a word used constantly.à The word service has an impression on many people.à For example; people who work as lifeguards view their work as a service to the community.à Naturally, based on working as a lifeguard their definition of service would be an action beneficial to the well-being of others.à Not surprisingly, a similar definition was found in the Oxford English Dictionary (OED).à Service is described in the Oxford English Dictionary as "the action of serving, helping, or benefiting; conduct tending to the welfare or advantage of another; condition or employment of a public servant; friendly or professional assistance."à Furthermore, in Webster's Ninth New Collegiate Dictionary, service is described as "the occupation or function of serving others; employment as a servant; contribution to the welfare of others.â⬠The above definitions seem like the only ones for the word service.à There are actually at least two more different definitions.à The first definition is "service tree" or "service berry."à A service tree is "a tree native in co...
Tuesday, November 12, 2019
Fenderââ¬â¢s Supply Chain Management Essay
The worldââ¬â¢s manufacturing leaderââ¬âFender Guitar Company which was established in 1946, the full name of Fender Musical Instruments Corporation. In the past 60 years, Fender has become one of the hallmarks of the United States. The contribution of Fender soundââ¬â¢s modern music development has already been spread in global and still continuing. Through the first to introduce the commercialization solid electric guitar, produced the first electric bass and numerous classic speaker. The style of Fender musical instruments includes jazz, pop, rock, country music and so on. Everyone from beginners to enthusiasts and even the world-renowned performers all can find the suitable musical instruments for them. Fender intends to position itself in the company not only a revered music industry name, but also a cultural icon (HREF 1). Fender Squier series of guitar, bass, speakers and other products combined with its full line of Fender acoustic guitar considering the price for f ocusing on musicians endurance offers a wide range of options. Long-term development by the inspired, Fender created a complete product line of professional-grade guitar and bass speakers. Fender has a series of pro audio, including complete portable sound systems, professional-grade audio equipment. Fender also provides a wealth of accessories, including strings, standard replacement parts, Fender logo strap, as well as casual wear. Fender set the assembly plant in Arizona Scottsdale; California Cornona; Tennessee, Nashville; Mexico Ensenada; London; Germany Dusseldorf; Paris, France and Gothenburg, Sweden. In North America distribution centre, Fender is the only distributor of electric instruments in the United States and Canada. They provided music equipment products from the main series to accessories. Fenderââ¬â¢s warehouse directly ships to more than 1500 musical instrument dealers who located in the United States and Canada. 2Fenderââ¬â¢s supply chain managementFrom 1946 till now, 60 years experience in business management, fender has a very sophisticated supply chain management in its product parts procurement and sales activities. Although the structure of their supply chains gradually updated and changed by the age development. However, from the international status of today of Fender in the guitar industry around of the world, which has already proven the success of supply chain management in Fender and also clearly discover that the importance of doing supply chain management in their businessà activities. I plan to analyze the typical aspects case by case of Fender in their supply chain management. It includes the international market supply chain strategy, supplier selection, customer strategies, raw material supply chain management, supply chain partners. 2.1 Fenderââ¬â¢s global supply chainFender positioned their products for the highest quality, high-quality, medium quality. The highest quality products manufacturing at corona factory in California. Ensenada factory in Baja California, Mexico is responsible for the production of medium to high-end guitar. Fender also developed their market to Asia. They contracted with the Asian guitar manufacturers to manufacture fender guitar. And also produce the cheap Squier guitar to meet the needs of different consumers. Fender Guitar previously only popular in the United States, but since 1990, Fender guitar expanded the market into Japan and has achieved outstanding results. Fender was in its Ensenada, Mexico plant started to produce the guitar for the Japanese market, although only a small number of production, but is a signal to enter the international market. Squier brand by Fender is a marketing tool to win the business. It also made the introduction of the foundation for Sratocasterr series in international market. Gradually, Stratocaster have become increasing popular in Japan, China, South Korea and Indonesia. Fenderââ¬â¢s supply chain management made successful in Asian. 2.2 Fenderââ¬â¢s typical suppliersIn recent years, Fender Musical Instruments Corporation purchased a number of instrument from his supplier, these suppliers including the Guild Guitar Company, the Sunn Amplifier Company, and other brands such as SWR Sound Corporation (HREF 1). 2003 early, Fender made some adjustment for its family of products Gretsch and started the production and distribution of new Gretsch guitars. 2.3 Fenderââ¬â¢s new supply chain strategyFender plans to promote their products can be more clearly conveyed. They announced in Feb. 2007 will be to produce a product guide with illustrations of replace the traditional front-line journal of the year. This change in order to give publicity by its supply chain cost considerations, The traditional cost of printing, as well as the most trend copyright convenient substitute for internet magazine, which canà solve the printing, distribution, copyright issue of cost and time. The guide contains a set of new Fender product introduction and picture. The new Fender Frontline In-Home will be conveyed to customers the latest products of Fender, and the provision of mail to customers if they need and have registered in the Fender website. This shows that the Fender was constantly improving its customer service systems to optimize their supply chain management. 2.4 Fenderââ¬â¢s Australia supply chainFender in Australia has a complete supply chain system, but it still has a few aspects need to improve. Fender established more than 92 local authorized dealers in the Australia, 26 in NSW (HREF 2). Fender distributes Recommended Retail Price (RRP) information to all of its authorized Fender Dealers in Australia, but the retailers is no obligation to follow recommended price, so retailers can manage the price flexibility in different regions. Fender in Australia also provides the service of identification of guitars of customer own. Through the phone and internet application, customer can bring their guitar to retailer shop. In the sell model, Fender Australia does not sell directly to consumers. Customers need to find an authorized Fender Dealer to buy the product. It required Fender need to establish more enough dealers to satisfy the customers from different regions. I must give up some potential customer in small regions when Fender want to cut cost for retail establish. In addition, Fender provides the service to customer to help them value their advantages of guitar choice. They are dealing with an established local business and provides warranty for local customer, and also customer can receive excellent advice from a professional from Fender. 2.6 Fenderââ¬â¢s American supply chainFenderââ¬â¢s commitment to achieve customer satisfaction, all the production lines in the United States must first be assigned to the Fenderââ¬â¢s California warehouse. Products must pass stringent inspection and quality control process to allow the shipment. Fender staff inspect all equipment to ensure that the voices of debugging, interoperability, as well as the unloading of containers from retailers. Fender use Barcode system to inventory all products. ââ¬Å"The savings from bar code system will be in the form of the elimination of running the same orders twice due to errorâ⬠(Joansson, 2008). Barcode system can efficiently locate and retrieve any given product in seconds by computer operating. Bar code also provides an important follow-up of the electronics and data, including price information, model and serial number, transportation and receiving dates. It helpful convinced service to dealers. Before shipment, the products need to be inspected stringently again. Fender distribution center provide their dealers a variety of shipping way. The high quality ship and quickly delivery time by only 3-4 working days from warehouse to United States and Canadian dealers. For Fenderââ¬â¢s supply chain management, the quality of product would be put in the heading mission. Fender insists that they can provide the high quality and also valued their network of customers and dealers in order to efficiency distribution systems in the musical instrument industry (HREF 1)3. The value-add from Fenderââ¬â¢s supply chain partners3.1 Outsouring and supply chain integrationThird-party logistics is no stranger to Europe, as a business outsourcing industry has been in Europe several hundred years of history. Many well-known companies such as Schenker. They began to use such as the provision of transport, warehousing and other services. However, due to specialization aware of the importance of paying attention to outsourcing and as the rise of an industry was beginning from 80s, 90s during the 20th century in United States (Weng, 2006). According to statistics, in 1992 the United States third-party logistics market turnover of 35 billion U.S. dollars, accounting for the logistics market, the total turnover of 2% -3% in 1996 has reached 50 billion U.S. dollars, an increase of the total logistics market to 5% ââ¬â 6%, and third-party logistics in the United States in 1997 and 1998, the business growth of 40% and 15% respectively. Third-party logistics began to extend to all parts of the world from the United States, todayââ¬â¢s third-party logistics business world as a whole accounted for about one-third and also a 15% annual growth rate.(Li, Yu & Xu, 2006). Third-party logistics companies in the supply chain is a link, it will throughout the supply chain of other companies as its clients and customers. While in reality the demand for customer-oriented environment is bound to drive with the strengthen communication between the logistics enterprise and the each member of the supply chain in order to know each other more than before(Li, Yu & Xu, 2006). To become effective organizers and managers of the supply chain, we must first understand the specific circumstances of the members, along with third-party logistics own familiarity with the logistics are far higher than that of other members, so third-party logistics enterprise supply chain integration is of course an expert. It is for this reason that more enterprises are now seeking cooperation with third-party logistics companies to supply chain integration. For example, Fender collaborated with Global logistics company-UPS to integrate their supply chain and improve the performance. UPS distribution center in United Kingdom helps Fender to complete its process of flow lines and centralized so that the Fender Company in recent years to achieve sales in Europe doubled in the Scheme. UPS management from factories from all over the world on sea and land purchase by a third party logistics companies to manage their inventory EDCs. EDCs inspection by the quality of the employees to view the inventory, distribution and retailers to meet orders, manage the delivery of multi-carrier. Fender can shorten the delivery time and better monitoring of the quality and delivery of orders. More importantly, before UPS ship the guitar to the retails. They will complete each of the guitar tuning to ensure that you can play guitar when retailers remove products from t he box. 3.2Fender also value their partnerFender and BestBuy established a collaboration relationship in 2008. in July 28,2008, BestBuy announced they will open up 2500 square feet of ââ¬Å"Music centersâ⬠in its 85 stores for sale include Fender, Gibso and other well-know brands, including more than 1000 kinds of ordinary accessories, music high guitar, bass, DJ equipment, musical instruments of professional products and provide enthusiasts gathering irrigation discs, musical training services(Rudnick,2008). Facesà to about 80 billion a year U.S. musical instrument market, as was the same as BestBuy Mobile implementation, BestBuy and Wal-Mart can share the music game market from now on. However, it has a highly requirement for supply chain management of suppliers. Accordingly, Fender reduced the delivery time for 1 week through outsourcing logistics management companyââ¬â¢s entire system of UPS, and also decreased by almost 10% of distribution costs (HREF 3). It not only meets the fast delivery request from BestBuy, but also reduces the total cost ownership of Fender. 4. Supply Chain Operation Reference (SCOR) model in Fender The basic elements of the SCOR model are:4.1 Planning in Fender Supply ChainIn the planning phase, fender first plan resources. They are planning the parts of guitar, the definition of the demand for production and purchase. For special materials, such as the type of wood to a strict screening, different corresponding and various types of woods are produced for different types of guitar series, even take up some wood seasoned for several years, this is a long-term resource planning process. Secondly, Fenderââ¬â¢s production team is not only has the professional production skills, but also the production of each staff is professional guitar enthusiasts. In this making planning stage. The need for a clear definition of the design and need to be aware of the guitar development at this stage and clear understand the needs of the consumer. People always say that guitar is a culture, for the designers, the experience of this culture for the guitar production is very important. Thirdly, delivery work in the sales process is particularly important. Fortunately, Fender made strategy with 3PLs which brought a large advantage in the issue of product shipments for them. Faster, reduce costs and ensure security is the best result in the SCOR model implement in Fender. Finally, in the return planning, it can be defined as the return of commodity and return of profit. Fender has developed its product returning of after-sales service system, including maintenance, replacement and the responsibility for risk protection. Fender makes the return of profit haveà more capital to develop new sales markets, the design of new products and increase the welfare of employees. Source from Lee Styger, 20094.2 Make to stock & Make to orderWhatever in selling online or retail sales, Fender is trying to maintain adequate stock to meet the needs of customer. Absolutely, in the framework of a reasonable forecast, Push (make to stock) model can help Fender improve sales performance, as well as Fender can rapid response capability. However, over storage, high inventory level will lead to cost increased. In addition, many customer want to buy a special appearance and type guitar from Fender. Therefore, Fenderââ¬â¢s Custom Shop was established to meet those needs. They use Pull (make to order) model when customer release the order to them. Design and produce the specifically product to customer. However, it is also has some limited by Pull model, timeless will be a biggest challenge for Fender production line. Thus, keep the necessary raw material by Push model is necessary. This kind of Hybird model still suit for most manufactory companies, such as McDonaldââ¬â¢s and vehicle industry. ConclusionsSupply chain is critical for Fender Guitar Company. The manufacturing sector has heavily depends to supply chain management, whatever in its purchase of raw materials, plant location, production planning, warehouse management, transportation, sale of products and customer service. All of these cannot be separated from supply chain management. Obviously, Fender made a good job in its supply chain management. Although there are a few problems still need to optimize by Fender via supply chain development. The recommendation can be included that make risk and cost analysis when Fender want to expand their sale network, because too much retail outlets establishment lead to cost increased. In addition, the accession to join the online shopping business, allowing online orders, online payment, order tracking, such as a series of e-supply chain strategy, so that the fender can be a richer sales model, reduce the cost and time instead of text paper working process, and it also cater the tastes of young people. Absolutely, the new electronic supply chain strategy can also be outsourced toà third-party logistics companies. References Joansson,J2008,http://bsminfo.com/index.php?option=com_content&task=view&id=625&Itemid=147, accessed 15/05/2009Li, Y, Yu, J & Xu, L 2006, 3PLs in supply chain management, http://www.globrand.com/2006/18441.shtml, accessed 12/05/2009Rudnick, M 2008, Best Buy, Super-Regional See Major Gains in White Good, http://www.allbusiness.com/company-activities-management/sales-selling-sales/9341175-1.html, accessed 14/05/2009Weng, D 2006, 3PLs-The Breakthrough of Supply Chain Innovation, http://www.globrand.com/2006/40390.shtml, accessed 12/05/2009HREF 1: ww.fender.com, accessed 13/05/2009HREF 2: http://www.fender.com.au/prices.php, accessed 13/05/2009HREF 3: http://www.globrand.com/2009/226020.shtml
Saturday, November 9, 2019
A Comparative Study on Marketing Strategy of Naya Patrika and Annapurna Post
A COMPARATIVE STUDY ON MARKETING STRATEGY OF NAYA PATRIKA AND ANNAPURNA POST A THESIS Submitted By: Jeevan Pokhrel T. U. Registration No: 7-2-1-1070-2001 Roll No: 776 MBS S. N. :2362/065 Nepal Commerce Campus Submitted To: Office of the Dean Faculty of Management Tribhuvan University In Partial Fulfillment of the Requirement for the Degree of Masters of Business Studies (MBS) Anamnagar, Kathmandu Feb: 2012 A COMPARATIVE STUDY ON MARKETING STRATEGY OF NAYA PATRIKA AND ANNAPURNA POST A THESIS Submitted By: Jeevan Pokhrel T. U. Registration No: 7-2-1-1070-2001 Roll No: 776 MBS S. N. :2362/065 Nepal Commerce Campus Submitted To: Office of the Dean Faculty of Management Tribhuvan University In Partial Fulfillment of the Requirement for the Degree of Masters of Business Studies (MBS) Anamnagar, Kathmandu Feb: 2012VIVA-VOCE SHEET We have the VIVA-VOCE examination of thesis report presented by Mr. Jeevan Pokhrel, ââ¬Å"A comparative study on Marketing Strategy of Naya Patrika and Annapurna Postâ⬠and found the thesis to be the original work the student written in accordance with the prescribed format of Faculty of Management, Tribhuvan University. We recommend the thesis to be accepted as partial fulfillment of the requirements for Degree of Master of Business Studies (MBS). VIVA-VOCE Examination Committee Head of Research Departmentâ⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦.. Member (Thesis Supervisor)â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦.. Member (External Expert)â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦.. Date: â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦. RECOMMENDATION This is to certify that the thesis Submitted by Mr. Jeevan Pokhrel Entitled ââ¬Å"A Comparative Study on Marketing Strategy of Naya Patrika & Annapurna Postâ⬠has been prepared as approved by this Department in the prescribed format of the faculty of management, T. U. This thesis is forwarded for examination. â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦.. (Dr. Bihari Binod Pokhrarel) Thesis Supe rvisorCampus Chief & Head of Research Department DECLARATION I hereby declare that this thesis entitled ââ¬Å"A Comparative Study on Marketing Strategy of Naya Patrika & Annapurna Postâ⬠submitted to Nepal Commerce Campus, Faculty of Management, Tribhuvan University is my original work done in the form of partial fulfillment of the requirements for the Masterââ¬â¢s Degree in Business Studies (MBS) under the supervision of Dr. Bihari Binod Pokharel, Research Department Head, Nepal Commerce Campus TU. â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦ Jeevan Pokhrel Researcher Nepal Commerce Campus T. U. Registration No: 7-2-1-1070-2001 Roll No: 776 MBS S. N. :2362/065 ACKNOWLEDGEMENT This research work on ââ¬Å"A Comparative Study on Marketing Strategy of Naya Patrika & Annapurna Postâ⬠has been prepared to fulfill the partial requirement of MBS Program. First, I wish to express my sincere and deep sense of gratitude to my respected teacher and supervisor Dr. Bihari Binod Pokharel, Nepal Commerce Campus, Tribhuvan University, for his lucrative guidance and valuable suggestions for my research work. It is an honor for me to write this thesis on the topic of my field and interest under his guidance. I hearty thank all teachers related to this thesis for their support and encouragements. I am also thankful to my friends Mr. Binod Prasad Khatiwada, Miss. Pabita Pokhrel(Bune) and Uma Nepal(Nanu) who constantly gave suggestions regarding this thesis. Likewise, the support of library staff of Nepal Commerce Campus and Central Library TU is of great immense for me. Last but not the Least, I am indebted to Mrâ⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦ (General manager of Naya Prakashan Pvt Ltd), Mr. Prakash Lamichhane (Senior Marketing Officer of Naya Prakashan Pvt Ltd), Mrâ⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦ ( General manager of APCA Nepal P. Ltd) and my parents and other family members for their continuous support to complete this research work. Jeevan Pokhrel MBS II Year Nepal Commerce Campus LIST OF APPENDICES Appendix-A-1 Research Questionnaire 1(A) Research topic: ââ¬Å"A Comparative Study on Marketing Strategy of Naya Patrika & Annapurna Postâ⬠1. What is the sale (amount) of Naya Patrika in last 5 years? Fiscal Year 2063/2064 Fiscal Year 2064/2065 Fiscal Year 2065/2066 Fiscal Year 2066/2067 Fiscal Year 2067/2068 2. What is the circulation of Naya Patrika in Last 5 years? Fiscal Year 2063/2064 Fiscal Year 2064/2065 Fiscal Year 2065/2066 Fiscal Year 2066/2067 Fiscal Year 2067/2068 3. How much revenue is generated by Naya Patrika in Last 5 years? Fiscal Year 2063/2064 Fiscal Year 2064/2065 Fiscal Year 2065/2066 Fiscal Year 2066/2067 Fiscal Year 2067/2068 4. How much expenditure occurred by Naya Patrika in Last 5 years? Fiscal Year 2063/2064 Fiscal Year 2064/2065 Fiscal Year 2065/2066 Fiscal Year 2066/2067 Fiscal Year 2067/2068 5. What is the sales target of Naya Patrika for next 5 years? Fiscal Year 2068/2069 Fiscal Year 2069/2070 Fiscal Year 2070/2071 Fiscal Year 2071/2072 Fiscal Year 2072/2073 6. Is Naya Patrika is available in web site? If yes when did it start? 7. What is the total no of pages of Naya Patrika? Regular Extra (please mention day) â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦ ColorB/W â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦.. 8. What are the sections available in Naya Patrika? Eg. Sportsâ⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦.. â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦.. â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â ¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦ â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦.. 9. What was size of Naya Patrika at the time of starting? When did it change to International standard size? Starting size:,â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦. , International Standard size change dateâ⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦ 10. In How many districts outside valley do you distribute your newspaper? â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦.. districts 11. How many dealers are you using to distribute your newspaper? â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦. s 12. How does Naya Patrika view competition? Who are the major competitors for Naya Patrika in your view? â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦.. â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦ Appendix-A-1 Research Questionnaire 1 (B) Research topic: ââ¬Å"A Comparative Study on Marketing Strategy of Naya Patrika & Annapurna Postâ⬠1. What is the sale (amount) of Annapurna Post in last 5 years? Fiscal Year 2063/2064 Fiscal Year 2064/2065 Fiscal Year 2065/2066 Fiscal Year 2066/2067 Fiscal Year 2067/2068 2. What is the circulation of Annapurna Post in Last 5 years? Fiscal Year 2063/2064 Fiscal Year 2064/2065 Fiscal Year 2065/2066 Fiscal Year 2066/2067 Fiscal Yea r 2067/2068 3. How much revenue is generated by Annapurna Post in Last 5 years? Fiscal Year 2063/2064 Fiscal Year 2064/2065 Fiscal Year 2065/2066 Fiscal Year 2066/2067 Fiscal Year 2067/2068 4. How much expenditure occurred by Annapurna Post in Last 5 years? Fiscal Year 2063/2064 Fiscal Year 2064/2065 Fiscal Year 2065/2066 Fiscal Year 2066/2067 Fiscal Year 2067/2068 5. What is the sales target of Annapurna Post for next 5 years? Fiscal Year 2068/2069 Fiscal Year 2069/2070 Fiscal Year 2070/2071 Fiscal Year 2071/2072 Fiscal Year 2072/2073 6. Is Annapurna Post is available in web site? If yes when did it start? 7. What is the total no of pages of Annapurna Post? Regular Extra (please mention day) â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦ ColorB/W â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦.. 8. What are the sections available in Annapurna Post? Eg. Sportsâ⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦.. â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦.. â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦. â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦.. . What was size of Annapurna Post at the time of starting? When did it change to International standard size? Starting size:,â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦. , International Standard size change dateâ⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦ 10. In How many districts outside valley do you distribute your newspaper? â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦.. districts 11. How many dealers are you using to distribute your newspaper? â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦ 12. How does Annapurna Post view competition? Who are the major competitors for Annapurna Post in your view? â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â ¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦ â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦.. Appendix-A-2 This questionnaire is prepared in order to collect the data for the research work to undertake in the partial fulfillment of MBS 2nd year program, Tribhuvan University. Please take a moment of your valuable time to fill out this form and request you to answer these questions as accuracy as possible. Your response will be of immense help to me in this research. All response will be kept confidential and will be used for the purpose of research only. Research Questionnaire 2 1. Which newspaper do you deal in? â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦. â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦. â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦. â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã ¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦. 2. Which is the largest selling newspaper in your store? â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦. 3. Why large group of customer demands it? â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦ 4. Which is the least selling newspaper in your store? â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦. 5. Why customer demand is less for the newspaper? â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦.. 6. What is the total no of newspaper do you sell daily from your store? â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦. 7. Which newspaper do you sell more, Naya Patrika or Annapurna Post? Naya Patrikaâ⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦ cs per dayAnnapurna Postâ⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦ pcs per day 8. At what time do customers generally do buys (National Daily) newspaper? Time| % of Sales| Morning| | Afternoon| | Evening| | Total| 100%| 9. What are the major attributes to attract customer in your opinion? â⬠¦Ã¢â¬ ¦Ã ¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦. â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦. 10. What is your opinion about following two newspapers? Newspaper| Succeed| Struggle| Failure| Naya Patrika| | | | Annapurna Post| | | | 11. How would rank Naya Patrika & Annapurna Post against other leading brand? Please mark: A for good, B for same and C for bad. | Against Kantipur| AgainstSamacharpatra| AgainstNagarik| AgainstGorkhapatra| Against Others| Naya Patrika| | | | | | Annapurna Post| | | | | | 12. What are the major attractions of Naya Patrika & Annapurna Post? Naya Patrika:â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦. â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦. Annapurna Post:â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢ ⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦.. â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦ 13. What are the Limitations of Naya Patrika & Annapurna Post? Naya Patrika:â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦. â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦ â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦. Annapurna Post:â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦.. â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦. 4. What suggestion do you have to make Naya Patrika & Annapurna Post more appealing to the customer? Naya Patrika:â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦ â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦. â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦. â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦. Annapurna Post:â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â ¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦.. â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦ â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦. Appendix-A-2 This questionnaire is prepared in order to collect the data for the research work to undertake in the partial fulfillment of MBS 2nd year program, Tribhuvan University. Please take a moment of your valuab le time to fill out this form and request you to answer these questions as accuracy as possible. Your response will be of immense help to me in this research. All response will be kept confidential and will be used for the purpose of research only. Research Questionnaire 3 Research topic: ââ¬Å"A Comparative Study on Marketing Strategy of Naya Patrika & Annapurna Postâ⬠PART 1: DEMOGRAPHICS Name: (Optional) Gender: Male â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦. Female:â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦ Age: Below 21â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦. 21-25â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦.. 25-35â⬠¦Ã¢â¬ ¦.. 35-50â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦ 50+â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦ Education: SLC or belowâ⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦ Intermediate or +2â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦.. Bachelorâ⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦.. Mastersâ⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦ Masters +â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦.. Occupation: Studentâ⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦.. Civil Serviceâ⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦. Businessâ⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦ Journalistâ⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦.. Teachersâ⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦. Housewivesâ⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦. Retiredâ⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦.. Unemployedâ⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦. Other Professionâ⬠¦Ã¢â¬ ¦. Income (per month): None:â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦. Below: 2500â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦.. 2500-5000â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦.. 5000-7500â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦ 7500-10000â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦.. 10000-15000â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦.. 15000-20000â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦. 20000-25000â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦. 25000-35000â⬠¦Ã¢â¬ ¦.. 35000-50000â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦ 50000-100000â⬠¦Ã¢â¬ ¦.. 100000+â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦.. PART 2: 1. Do you read newspaper? Yes:No: 2. Which Newspaper do you read? Kantipur:Nepal Samacharpatra:Nagarik: Annapurna Post:Gorkhapatra:Naya Patrika: All:Any (specify):Others (specify): 3. How frequently do you read newspaper? Daily:1-3 days in a week:4-6 days in a week: Special Event:Others (specify): 4. Which column do you prefer? National/ Intââ¬â¢l News:Business Articles:Government Notices: Vacancies:Advertisements:Sports: Entertainment:Politics:Article on current issues: Others (specify): 5. Are you a regular subscriber of newspaper? Yes:No: (Note: please tick the name of newspaper/s you subscribe if answer of no: 5 is yes) Kantipur:Nepal Samacharpatra:Nagarik: Annapurna Post:Gorkhapatra:Naya Patrika: All:Any (specify):Others (specify): 6. Which is your first & second preferred brand of Newspaper (please write first and second)? Kantipur:Nepal Samacharpatra:Nagarik: Annapurna Post:Gorkhapatra:Naya Patrika: 7. How do you get newspaper? By buying it:In office:Complimentary Copy: Please fill Question no: 8 if the answer of question no 7 is ââ¬Å"By buying itâ⬠8. Where do you buy your newspaper? Local Nearby shop:Home Delivery:Others (Specify): 9. How would you rate the preference for reading the following different types of Publication? Please rate according to your preference: (A- Highly Preferred), B- Moderately Preferred, C- Do Not Preferred) Health Magazine:Auto Magazine:IT Magazine: Business Magazine:Fashion Magazine:Advertising: Literature:Comics:Encyclopedia: Female Oriented:Science Magazine:General Magazine: Others (Specify): PART 3: 1. Do you read the following Newspaper? Naya Patrika:Yes:No: Annapurna Post:Yes:No: 2. If yes (of any), which column do you like most about the following newspaper? Naya Patrika: Front Page Headline:National:Editorial:ââ¬Å"Drstikonâ⬠: Mid page:International:ââ¬Å"Artha Patrikaâ⬠:Sports: Annapurna Post: Front Page Headline:Upatyaka:Editorial:Des/Bides: Bholiko Nepal:Bichar:Annapurna Bises:Rastriya: Parighatna:Antarastriya:Arthatantra:Khelkud: Sangalo:Sister Paper: eg. Annapurna Saili etc. : 3. What is your Opinion about, Naya Patrika:Unbiased:â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦ Biasedâ⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦ Genuine:â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦ Annapurna Post:Unbiased:â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦ Biasedâ⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦ Genuine:â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦ 4. Are you aware of the fact that the following newspaper are available in the internet? Naya Patrika:Yes:â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦.. No:â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦.. Annapurna Post:Yes:â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦.. No:â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦.. 5. Are you satisfied with the design layout of website of, Naya Patrika:Yes:â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦.. No:â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦.. Annapurna Post:Yes:â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦.. No:â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦.. 6. How often do you visit the website of, | More than once in a day| Once in a day| Twice in a week| Not evident| Naya Patrika| | | | | Annapurna Post| | | | | 7. How would you rate Naya Patrika and Annapurna Post for various attributes in comparison with your favorite brand? Please rate them as following: Please Mark A for very Good, B for Good, C for Satisfactory and D for Bad. Attributes| Favorite BrandNewspaper Name:â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦. | Annapurna Post| Naya Patrika| Paper Quality| | | | Quality of News/Article| | | | Printing Quality| | | | Price| | | | Availability| | | | Scheme| | | | Advertisement| | | | Layout| | | | 8. What is your opinion about (National Daily) Newspaper in the evening? Succeedâ⬠¦Ã¢â¬ ¦.. Struggleâ⬠¦Ã¢â¬ ¦Ã¢â¬ ¦.. Failureâ⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦. 9. What suggestion would you like to give for the improvement of, Naya Patrika:â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦.. â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã ¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â ¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦ â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦.. Annapurna Post:â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦.. â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â ¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦.. CHAPTER-I INTRODUCTION 1. 1 General Background ââ¬ËThe term newspaper became common in the 17th centu ry. However, in Germany, publications that we would today consider to be newspaper publications were appearing as early as the 16th century. They were discernibly newspapers for the following reasons: they were printed, dated, appeared at regular and frequent publication intervals, and included a variety of news items. The first newspaper however was said to be the Strasbourg Relation, in the early 17th century. German newspapers, like avisis, were organized by the location from which they came, and by date. They differed from avisis in the following manners: they employed a distinct and highly illustrated title page, and they applied an overall date to each issue. The emergence of the new media branch in the 17th century has to be seen in close connection with the spread of the printing press from which the publishing press derives it name. The German-language Relation aller Furnemmen und gedenckwurdigen Historien, printed from 1605 onwards by Johann Carolus in Strasbourg, is often recognized as the first newspaper. At the time, Strasbourg was a free imperial city in the Holy Roman Empire of the German Nation; the first newspaper of modern Germany was the Avisa, published in 1609 in Wolfenbuttel. Other early papers include the Dutch Courante uyt Italien, Duytslandt, &c. of 1618 was the first to appear in folio- rather than quarto-size. Amsterdam, a center of world trade, quickly became home to newspapers in many languages, often before they were published in their own country. The first English-language newspaper, Corrant out of Italy, Germany, etc. , was published in Amsterdam in 1620. A year and a half later, Corante, or weekely newes from Italy, Germany, Hungary, Poland, Bohemia, France and the Low Countreys. was published in England by an ââ¬Å"N. B. â⬠(Generally thought to be either Nathaniel Butter or Nicholas Bourne) and Thomas Archer). The first newspaper in France was published in 1631, La Gazette (originally published as Gazette de France). The first newspaper in Portugal, A Gazeta da Restauracao, was published in 1641 in Lisbon. The first Spanish newspaper, Gaceta de Madrid, was published in 1661. Post- och Inrikes Tidningar (founded as Ordinari Post Tijdender) was first published in Sweden in 1645, and is the oldest newspaper still in existence, though it now publishes solely online. Opregte Haarlemsche Courant from Haarlem, first published in 1656, is the oldest paper still printed. It was forced to merge with the newspaper Haarlems Dagblad in 1942 when Germany occupied the Netherlands. Since then the Haarlems Dagblad appears with the subtitle Oprechte Haerlemse Courant 1656 and considers itself to be the oldest newspaper still publishing. Merkuriusz Polski Ordynaryjny was published in Krakow, Poland in 1661. The first successful English daily, The Daily Courant, was published from 1702 to 1735. News was frequently highly selective: rulers would often use them as ways to publish accounts of battles or events that made those rulers look good to the public. Sensationalist material was also printed, such as accounts of magic or of natural disasters; this material did not pose a threat to the state, because it did not pose criticism of the state. Printers readily printed sensationalist material because they faced a ready market, which proved lucrative for them. Printers found there was a market for news about rulers that did not cast those rulers in a favorable light. Printers could get away with doing so, because they would print the publication overnight and sell it quickly. This quick publication pace also resulted in quick returns on investments for printers. Private uses of early news publications: rulers and merchants both established networks of people who were employed to
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